The American SEO market has almost stopped growing

A special study of the market for search engine optimization published by the company MarketingSherpa . Experts point out that hundreds of companies and private consultants work in this market in America. Customers of their services are marketers who are engaged in promotion and promotion of sites.

Traffic generated by SEO specialists is the most desirable for site owners. From the search site come users who are really interested in the desired services and are actively interested in this topic. These are almost ready customers. SEO traffic from search sites is also valuable because it is free. Its quality is even higher (ROI 69.2%) than the traffic from search advertising (ROI 57.5%), but the site owners do not pay for each transition.

All of the above fueling marketers interest in search engine optimization. After the decision has been made to start relevant activities, a dilemma arises: do you have to optimize yourself or turn to specialists? Market research MarketingSherpa gives food for thought.

The study showed that if SEO activities are carried out by our own efforts, site traffic increases by an average of 73%. If this work is a professional optimizer from the outside, then traffic growth averages 110%, that is, the site’s audience more than doubles.
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Given all of the above, it is not surprising that the search engine optimization market in recent years has grown at a very rapid pace. In 2004-2005 its annual growth was as much as 124%. Surprisingly another. For unknown reasons, now the SEO industry has almost stopped in its development. This year, according to the MarketingSherpa, this financial market has grown by a tiny 6.7%.

Perhaps the American SEO market has reached its ceiling? According to expert estimates, over the next year, marketers will spend about $ 10 billion on SEO. Maybe this is the limit.