COMCON has got an online panel
The research company “COMCON” expands its own capabilities by launching the All-Russian online panel of 20 thousand respondents (age 15+). The organization will begin to collect statistics from Internet users - an advanced social group, interest in which is a global trend. The share of online research, according to ESOMAR, is actively growing worldwide, and in 2005 it accounted for 13% of all completed projects.
Two thirds of the COMCON panel were provided by the Swedish provider Cint, Kommersant reports, and the remaining third was recruited by the company itself. In Runet, MASMI and ROMIR-Monitoring now have their research tools. Western researchers, such as Ipsos, ACNielsen, TNS and GfK, promise to launch research panels.
Experts say that, having this tool at their disposal, rewriters significantly reduce work costs and increase the speed of data collection - “if we mean the research of the perception of brands and consumer goods, which were traditionally conducted with the help of apartment surveys and diaries,” explains Leonid Delitsyn, an expert fund "Finam - High Technologies". In an interview with Habrahabru, he noted: "Where Internet penetration exceeds 50-60% (in Moscow, for example), the Network acts as a convenient and inexpensive tool for studying population consumption of chicken legs, cigarettes, beer, diapers and other things." For Russia as a whole, the Internet, according to Leonid, can serve as a good tool for studying the opinions of mobile users, as well as buyers of computer equipment, electronics, and cars.
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As Evgeny Popov, General Director of TNS MIC , explained, COMCON received a tool for quick access to respondents from different social groups. “We are talking about the access panel, which is needed in order to work effectively with samples,” he said, noting that such optimization of data collection is now more than feasible, since traditional forms of contact with the audience are becoming more expensive. TNS itself, while ensuring its competitiveness, is also currently working on the creation of a similar access panel.
Andrei Skanavi, head of the Internet research department of the MASMI Research Group agency, is disturbed by the emergence of a new competitor. According to him, interest in online surveys is growing rapidly, and it is obvious why marketing companies want to participate in these types of research. The expert said, however, that 20 thousand respondents for the panel are extremely small: “You can believe our experience, this number of respondents hardly suffices for 2-3 small projects per year.” Recall that MASMI is one of the first creators of an online panel in RuNet, which now numbers about 250 thousand people.
Leonid Delitsyn believes that the demand for research results is more dependent on the skill of sales, than on the size of the panel. “Of course, all other things being equal, a poll of 20 thousand respondents will give a standard error of three times less than in a survey of 2 thousand,” he added.
Two thirds of the COMCON panel were provided by the Swedish provider Cint, Kommersant reports, and the remaining third was recruited by the company itself. In Runet, MASMI and ROMIR-Monitoring now have their research tools. Western researchers, such as Ipsos, ACNielsen, TNS and GfK, promise to launch research panels.
Experts say that, having this tool at their disposal, rewriters significantly reduce work costs and increase the speed of data collection - “if we mean the research of the perception of brands and consumer goods, which were traditionally conducted with the help of apartment surveys and diaries,” explains Leonid Delitsyn, an expert fund "Finam - High Technologies". In an interview with Habrahabru, he noted: "Where Internet penetration exceeds 50-60% (in Moscow, for example), the Network acts as a convenient and inexpensive tool for studying population consumption of chicken legs, cigarettes, beer, diapers and other things." For Russia as a whole, the Internet, according to Leonid, can serve as a good tool for studying the opinions of mobile users, as well as buyers of computer equipment, electronics, and cars.
')
As Evgeny Popov, General Director of TNS MIC , explained, COMCON received a tool for quick access to respondents from different social groups. “We are talking about the access panel, which is needed in order to work effectively with samples,” he said, noting that such optimization of data collection is now more than feasible, since traditional forms of contact with the audience are becoming more expensive. TNS itself, while ensuring its competitiveness, is also currently working on the creation of a similar access panel.
Andrei Skanavi, head of the Internet research department of the MASMI Research Group agency, is disturbed by the emergence of a new competitor. According to him, interest in online surveys is growing rapidly, and it is obvious why marketing companies want to participate in these types of research. The expert said, however, that 20 thousand respondents for the panel are extremely small: “You can believe our experience, this number of respondents hardly suffices for 2-3 small projects per year.” Recall that MASMI is one of the first creators of an online panel in RuNet, which now numbers about 250 thousand people.
Leonid Delitsyn believes that the demand for research results is more dependent on the skill of sales, than on the size of the panel. “Of course, all other things being equal, a poll of 20 thousand respondents will give a standard error of three times less than in a survey of 2 thousand,” he added.
Source: https://habr.com/ru/post/4465/
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