"Cossacks sent" received $ 3 million investment
The PayPerPost service is a trading platform where advertisers post their offers to bribe bloggers. The task of the latter is to publish positive feedback about a particular product. The blogger is then rewarded for his work.
The so-called “hidden marketing” is much more effective than traditional forms of advertising, because it involves the channels of personal trust between the author of the blog and his readers. The advertising message is issued for a normal conversation between people and, thus, more effectively embedded in the consciousness of the "victim".
Someone might think that the substitution of trust with advertising is one of the most immoral acts. But traders and marketers of the new generation do not think so. Moreover, such advertising is not prohibited by law. Therefore, marketers are increasingly actively and brazenly beginning to be introduced into the blogosphere . Even in Russia, there are agencies that specialize in this type of business.
In America, hidden marketing seems to be seriously gaining momentum. Today it became known that the above-mentioned startup PayPerPost received venture financing in the amount of $ 3 million . Among investors who have agreed to finance such a dubious business, there are very reputable funds Inflexion Partners , Villiage Ventures and Draper Fisher Jurvetson . As expected, the representatives of these funds will be introduced into the company's management.
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In one of the interviews ( MP3 ; 53 min, 24.2 MB), the founder of a startup, together with one of the investors, talked about the financial side of the company. They say business is doing very well. There are customers, there are bloggers. For the first few jobs, orders have been fulfilled for about $ 100,000. Not surprisingly, investors have expressed some optimism about the financial prospects for hidden marketing.
As for the moral side of business, then the position of investors and entrepreneurs is very simple. They say: everything will judge the market.
The so-called “hidden marketing” is much more effective than traditional forms of advertising, because it involves the channels of personal trust between the author of the blog and his readers. The advertising message is issued for a normal conversation between people and, thus, more effectively embedded in the consciousness of the "victim".
Someone might think that the substitution of trust with advertising is one of the most immoral acts. But traders and marketers of the new generation do not think so. Moreover, such advertising is not prohibited by law. Therefore, marketers are increasingly actively and brazenly beginning to be introduced into the blogosphere . Even in Russia, there are agencies that specialize in this type of business.
In America, hidden marketing seems to be seriously gaining momentum. Today it became known that the above-mentioned startup PayPerPost received venture financing in the amount of $ 3 million . Among investors who have agreed to finance such a dubious business, there are very reputable funds Inflexion Partners , Villiage Ventures and Draper Fisher Jurvetson . As expected, the representatives of these funds will be introduced into the company's management.
')
In one of the interviews ( MP3 ; 53 min, 24.2 MB), the founder of a startup, together with one of the investors, talked about the financial side of the company. They say business is doing very well. There are customers, there are bloggers. For the first few jobs, orders have been fulfilled for about $ 100,000. Not surprisingly, investors have expressed some optimism about the financial prospects for hidden marketing.
As for the moral side of business, then the position of investors and entrepreneurs is very simple. They say: everything will judge the market.
Source: https://habr.com/ru/post/4464/
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