9 quotes from Habraseminar 2019 for bloggers, entrepreneurs and HR
Under the cut: how the post is prepared by Abdulmanov from Mosigra, how he drowns Belousov from Madrobots for his brands and what a non-standard presentation looks like. Plus some figures and facts about Habr and the community.
Last Thursday, we held our spring seminar for Habr's partners, where we invited three entrepreneurs to share our experience: a person with top karma — Sergey Abdulmanov ( Milfgard ) from Mosigra, Nikolay Belousov ( ni404 ) from Madrobots and Dmitry Voloshin ( Dmitry21 ) from Otus. At the seminar, they revealed the secrets of content marketing. And my colleagues from the content studio Sveta Sukhareva and Ekaterina Gorelova completed the picture. They had different tsiferki on their hands from statistics and several short success stories.
I took a few quotes and slides from their stories, which seemed to me the most interesting.
')
This is the approach of Sergei Abdulmanov. The important point, and quite logical, that the result can be not only a post on Habré, but publication in any other channel that is more suitable for content. In general, all useful finds in life are people.
After the recipe - ideas to the media plan of the blog.
Right on the slide is a great fresh example from the guys from Jug.ru. Epic-feil with a happy ending - it is much better than the most intricate success stories.
This is a slide from the performance of Dmitry Voloshin. Everything is trite here, but I read it as "work, lazy ... oops." IMHO, a useful remark, so I will not stop and continue ...
Among other things, Nikolay Belousov shows that the content placed on the high-cited site instantly falls into the search results and occupies the first places there. If you add a unique brand to the scheme, then the “potty” will cook in such a way that everyone will be satisfied. Here is one of his examples of monitoring the result:
My colleague Katya Gorelova reminds about the non-standard filing. For example, the story of a wooden constructor, written in the style of a review of a typical gadget, will cheer up even sad skeptics. Here is a quote: " The designer is made of birch plywood, its elements are polished, the corners are smooth, and the matte surface does not save fingerprints. Learn, Samsung! "
Another couple of successful visits in content marketing from Abdulmanov. Here is a reference to the first funny example.
And if you want to ride on serious soup, keep the link to the second post , which is on the right of the slide.
Sveta Sukhareva had a lot of numbers, and this is one of them. I personally would argue with my colleagues from “ My Circle ” regarding these numbers and methods (they say that this appeared on the basis of an analysis of posted vacancies), but I think everyone will agree that IT as a whole will easily compete for first place with the oil industry from KhMAO.
While preparing the next post, you always seem to imagine who the average person is, what his professional experience is, and how many dogs he ate. But how correct are these assumptions?
Friends, get to know this - we are with you:
In general, it is not the gods who burn the pots, but the Middle. And this is good. Especially those who are afraid to start writing posts, appealing to the fact that everything here is exclusively from the 78th level of pumping. Practice shows that the greatest demand is for materials for the reader of the average level of training.
Early in the morning on Friday we had a million-hacker.
And in the afternoon, the picture by type of user looked like this:
Hugging!
PS presentation of Sveta Sukhareva with a bunch of other tsiferok (it will be interesting to advertisers and HR-shchikam) lies here . And the video with the full reports of Khabraseminar can be found here (but, truth, it is paid).
Last Thursday, we held our spring seminar for Habr's partners, where we invited three entrepreneurs to share our experience: a person with top karma — Sergey Abdulmanov ( Milfgard ) from Mosigra, Nikolay Belousov ( ni404 ) from Madrobots and Dmitry Voloshin ( Dmitry21 ) from Otus. At the seminar, they revealed the secrets of content marketing. And my colleagues from the content studio Sveta Sukhareva and Ekaterina Gorelova completed the picture. They had different tsiferki on their hands from statistics and several short success stories.
I took a few quotes and slides from their stories, which seemed to me the most interesting.
')
For habrovchan and bloggers
1. How to cook a post
This is the approach of Sergei Abdulmanov. The important point, and quite logical, that the result can be not only a post on Habré, but publication in any other channel that is more suitable for content. In general, all useful finds in life are people.
2. Media plan
After the recipe - ideas to the media plan of the blog.
Right on the slide is a great fresh example from the guys from Jug.ru. Epic-feil with a happy ending - it is much better than the most intricate success stories.
3. How to live
This is a slide from the performance of Dmitry Voloshin. Everything is trite here, but I read it as "work, lazy ... oops." IMHO, a useful remark, so I will not stop and continue ...
For entrepreneurs
4. Why does an entrepreneur need content?
Among other things, Nikolay Belousov shows that the content placed on the high-cited site instantly falls into the search results and occupies the first places there. If you add a unique brand to the scheme, then the “potty” will cook in such a way that everyone will be satisfied. Here is one of his examples of monitoring the result:
5. Custom Feed
My colleague Katya Gorelova reminds about the non-standard filing. For example, the story of a wooden constructor, written in the style of a review of a typical gadget, will cheer up even sad skeptics. Here is a quote: " The designer is made of birch plywood, its elements are polished, the corners are smooth, and the matte surface does not save fingerprints. Learn, Samsung! "
6. A bit of humor in business will not interfere
Another couple of successful visits in content marketing from Abdulmanov. Here is a reference to the first funny example.
And if you want to ride on serious soup, keep the link to the second post , which is on the right of the slide.
7. On Habré, that same middle class
Sveta Sukhareva had a lot of numbers, and this is one of them. I personally would argue with my colleagues from “ My Circle ” regarding these numbers and methods (they say that this appeared on the basis of an analysis of posted vacancies), but I think everyone will agree that IT as a whole will easily compete for first place with the oil industry from KhMAO.
For HR
8. This is Habr
While preparing the next post, you always seem to imagine who the average person is, what his professional experience is, and how many dogs he ate. But how correct are these assumptions?
Friends, get to know this - we are with you:
In general, it is not the gods who burn the pots, but the Middle. And this is good. Especially those who are afraid to start writing posts, appealing to the fact that everything here is exclusively from the 78th level of pumping. Practice shows that the greatest demand is for materials for the reader of the average level of training.
9. Us - a million!
Early in the morning on Friday we had a million-hacker.
And in the afternoon, the picture by type of user looked like this:
Hugging!
PS presentation of Sveta Sukhareva with a bunch of other tsiferok (it will be interesting to advertisers and HR-shchikam) lies here . And the video with the full reports of Khabraseminar can be found here (but, truth, it is paid).
Source: https://habr.com/ru/post/446302/
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