"IPod Killer" will appear on November 14 for $ 250
It is clear that Microsoft Zune ( many photos ) is not just a player, but part of a large platform that includes an online music store, as well as special software for working with the player and the store. For the first time, such a “three-in-one” platform five years ago was presented by Apple . She released the iPod player, and at the same time the iTunes online store and the eponymous program. The concept has been extremely successful.
With the advent of Zune players, Microsoft will offer consumers exactly the same three-in-one platform, as if copied from Apple for carbon copy. The similarity is complemented by the fact that the price of players ($ 250) and the cost of music in the online music store (99 cents per song) will also be exactly the same. Monthly subscription to the store Zune Marketplace will cost $ 15. At the time of launch of the store there will already be more than 2 million music tracks.
The Zune multimedia processor will be equipped with a 30 GB hard drive. Experts believe that the Microsoft product will compete with the iPod not for the price, but for the functionality. “They will not enter the price war,” says JupiterKagan analyst. Competition will unfold at the level of design, form factor, each individual function. For example, now among iPod fans, the clickable wheel on the Zune player and a large three-inch screen are most actively discussed. Built-in FM-tuner does not cause much excitement.
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Representatives of Microsoft, commenting on the establishment of dumping prices at a competitor level, say that they are not going to reach profitability this year. They agree to work at a loss the first time. The Zune platform is conceived as a long-term strategy for many years to come, in which hundreds of millions of dollars will have to be invested.
Unlike iTunes, the Zune platform will encourage users to share music and photos, that is, provide opportunities for P2P file sharing. For file sharing, the device supports various communication protocols, including WiFi.
The multimedia player is only the first device in the Zune lineup. Soon, the Zune smartphone and other digital "toys" will appear.
Thus, in the market of multimedia mobile platforms, the traditional opposition of Microsoft and Apple, which has long been known in the personal computer market, is resuming.
With the advent of Zune players, Microsoft will offer consumers exactly the same three-in-one platform, as if copied from Apple for carbon copy. The similarity is complemented by the fact that the price of players ($ 250) and the cost of music in the online music store (99 cents per song) will also be exactly the same. Monthly subscription to the store Zune Marketplace will cost $ 15. At the time of launch of the store there will already be more than 2 million music tracks.
The Zune multimedia processor will be equipped with a 30 GB hard drive. Experts believe that the Microsoft product will compete with the iPod not for the price, but for the functionality. “They will not enter the price war,” says JupiterKagan analyst. Competition will unfold at the level of design, form factor, each individual function. For example, now among iPod fans, the clickable wheel on the Zune player and a large three-inch screen are most actively discussed. Built-in FM-tuner does not cause much excitement.
')
Representatives of Microsoft, commenting on the establishment of dumping prices at a competitor level, say that they are not going to reach profitability this year. They agree to work at a loss the first time. The Zune platform is conceived as a long-term strategy for many years to come, in which hundreds of millions of dollars will have to be invested.
Unlike iTunes, the Zune platform will encourage users to share music and photos, that is, provide opportunities for P2P file sharing. For file sharing, the device supports various communication protocols, including WiFi.
The multimedia player is only the first device in the Zune lineup. Soon, the Zune smartphone and other digital "toys" will appear.
Thus, in the market of multimedia mobile platforms, the traditional opposition of Microsoft and Apple, which has long been known in the personal computer market, is resuming.
Source: https://habr.com/ru/post/4454/
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