"Yandex" puts the network wider
Yandex has changed the conditions for accepting participants to its advertising network for placing contextual advertising on partner sites. Now any project with a daily audience of 300 people can join the program. Earlier, we recall, the network allowed only large resources with attendance of 100 thousand visitors per month.
The obligatory condition of the belonging of the site-participant to the legal entity has been canceled. From now on, any content resource with a small but high-quality audience can enter the program, regardless of which legal entity it is. In this case, the partners of the network will not be entertainment sites, blogs, dating services and others, listed in the detailed terms of participation .
In mutual settlements, the network and its member receive 50% of the funds earned on advertising clicks from the member’s site. The amount is calculated based on the statistics of the “banner banner” of “Yandex”. The advertiser also receives statistical reports and has the ability to prohibit the display of their ads on each specific site (or to refuse thematic advertising in general).
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The company “Runner” , competing with “Yandex” in the contextual advertising segment, offered identical conditions for entering its network a year ago. Perhaps the release of a more attractive offer in Yandex has delayed the debugging of the automatic binding of Yandex.Direct ads to the content of the partner pages. Yevgeny Lomidze, head of the advertising technologies department at the company, said that this task had been solved for almost a year.
Aleksey Basov, Begun's CEO, finds the development step made by Yandex logical, noting that the pace of improvement of the advertising network indicates its low priority in the company's strategy.
According to Alexey, every year the market of contextual advertising networks will be increasingly competitive: “Currently, the main players in this field are Yandex, Begun, and Google. Due to the fact that only Begun of all players specializes in this product, today it has the largest contextual advertising network in Russia - in terms of the number of participants and the income of partners. ” The head of the “Runner” is confident that his company will maintain its leadership in the future.
The obligatory condition of the belonging of the site-participant to the legal entity has been canceled. From now on, any content resource with a small but high-quality audience can enter the program, regardless of which legal entity it is. In this case, the partners of the network will not be entertainment sites, blogs, dating services and others, listed in the detailed terms of participation .
In mutual settlements, the network and its member receive 50% of the funds earned on advertising clicks from the member’s site. The amount is calculated based on the statistics of the “banner banner” of “Yandex”. The advertiser also receives statistical reports and has the ability to prohibit the display of their ads on each specific site (or to refuse thematic advertising in general).
')
The company “Runner” , competing with “Yandex” in the contextual advertising segment, offered identical conditions for entering its network a year ago. Perhaps the release of a more attractive offer in Yandex has delayed the debugging of the automatic binding of Yandex.Direct ads to the content of the partner pages. Yevgeny Lomidze, head of the advertising technologies department at the company, said that this task had been solved for almost a year.
Aleksey Basov, Begun's CEO, finds the development step made by Yandex logical, noting that the pace of improvement of the advertising network indicates its low priority in the company's strategy.
According to Alexey, every year the market of contextual advertising networks will be increasingly competitive: “Currently, the main players in this field are Yandex, Begun, and Google. Due to the fact that only Begun of all players specializes in this product, today it has the largest contextual advertising network in Russia - in terms of the number of participants and the income of partners. ” The head of the “Runner” is confident that his company will maintain its leadership in the future.
Source: https://habr.com/ru/post/4449/
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