Habraseminar: real stories about content marketing
Hello everyone, in touch content studio Habra. On March 28, at Ikra, we hold a seminar where we will show how content marketing helps develop any, even small business.
Marketers say content marketing is a great tool. Yes, in large companies, content has long been successfully used to solve a variety of business problems. But it seems that this is a long and costly history, where the benefit can be seen only after large investments.
')
On “big investments,” medium and small businesses skeptically purses their lips. These people live within tight budgets, they are focused on the rapid development and impact of "here and now." Should they exclude content marketing from the list of weapons?
We observed many examples when far from large companies, even start-ups achieved their business goals with the help of content on Habré. Moreover, we, the content studio Habra, and help them do it themselves.
For the seminar on March 28, we analyzed our experience and talk about how small and medium businesses “prepare” content marketing. In addition, success strategies will be shared by those who have already achieved their business goals using this development tool - and in particular, the blog on Habré.
Presentations will be made by:
Sergey Abdulmanov ( @Milfgard , Mosigra blog).
"Zero moment of truth on Habré"
Abstracts of his report:
- Why did we go to Habr 8 years ago and what it gives now
- Features of the site and how to work with a smart audience in RuNet in general
- How to collect material, how to handle it, how to write
- Eternal themes for any corporate blog (mini-media plan)
Nikolay Belousov ( @ ni404 , Madrobots blog).
Habraeffect
Abstracts of his report:
- Madrobots Experience (how content marketing has changed over 6 years)
- Effect for business
- Examples of working formats on Habré
Dmitry Voloshin ( @ Dmitry21 ).
"Personal brand for an entrepreneur"
Abstracts of his report:
- What is a personal brand and a personal brand of an entrepreneur
- What are the benefits of promoting a personal brand?
- What efforts should be made, how to work with the audience and generate content
- Ethics of building a personal brand
There will also be two reports from our experts.
"Habr audience: figures, facts and insights" from Svetlana Sukhareva, customer service manager.
We often say that the Habr audience is promising in terms of business development. To confirm this, we recently conducted a survey among our users, in which about 5,000 people took part. Svetlana will tell about what we managed to learn.
“Fantastic cases: how to hide a lot in one publication and make the text work for business” from the producer of native projects Ekaterina Gorelova.
Ekaterina will show how using the content it is possible to solve various problems of companies and to which business results this will lead. Extraordinary strategies, real-life cases and interesting stories are all waiting for her in her report.
The second part of the seminar is an interactive from the Habr's content studio, where we will help to come up with topics for posts. Suppose you have the expertise - but doubt whether your experience will be of interest to the reader. Or imagine a successful company - but do not know what exactly it will be interesting for users, what and in what format it is worth telling. Together with you, we will “stress” on your business and turn your ideas and doubts into good topics for posts in a corporate blog.
This section is a good way to be inspired by the experience of colleagues and look at your content ideas from a potential client. The experience of the content studio, the practice of entrepreneurs and authors and close live communication will help you understand what to write about your business on Habré and other content platforms. The most creative await prizes from our sponsors.
Finally about the sponsors. We are supported by Yandex.Oblako, RuVDS and Ahmad, and the sponsor of the lunch break is Dodo Pizza (which, by the way, is actively blogging on Habré ).
You can buy a ticket, see the full program and timing of the event here .
For Habr's readers on March 21 and 22, a 50% discount applies to the code Habrapost .
Readers of this post have the opportunity to receive an additional grant for the test period of Yandex. Oblak. Standard - 4000 rubles (including VAT). If you fill in the form by reference and in the "secret password" enter "Habr", you can get another 2000 rubles.
Marketers say content marketing is a great tool. Yes, in large companies, content has long been successfully used to solve a variety of business problems. But it seems that this is a long and costly history, where the benefit can be seen only after large investments.
')
On “big investments,” medium and small businesses skeptically purses their lips. These people live within tight budgets, they are focused on the rapid development and impact of "here and now." Should they exclude content marketing from the list of weapons?
Living stories
We observed many examples when far from large companies, even start-ups achieved their business goals with the help of content on Habré. Moreover, we, the content studio Habra, and help them do it themselves.
For the seminar on March 28, we analyzed our experience and talk about how small and medium businesses “prepare” content marketing. In addition, success strategies will be shared by those who have already achieved their business goals using this development tool - and in particular, the blog on Habré.
Presentations will be made by:
Sergey Abdulmanov ( @Milfgard , Mosigra blog)."Zero moment of truth on Habré"
Abstracts of his report:
- Why did we go to Habr 8 years ago and what it gives now
- Features of the site and how to work with a smart audience in RuNet in general
- How to collect material, how to handle it, how to write
- Eternal themes for any corporate blog (mini-media plan)
Nikolay Belousov ( @ ni404 , Madrobots blog).Habraeffect
Abstracts of his report:
- Madrobots Experience (how content marketing has changed over 6 years)
- Effect for business
- Examples of working formats on Habré
Dmitry Voloshin ( @ Dmitry21 )."Personal brand for an entrepreneur"
Abstracts of his report:
- What is a personal brand and a personal brand of an entrepreneur
- What are the benefits of promoting a personal brand?
- What efforts should be made, how to work with the audience and generate content
- Ethics of building a personal brand
There will also be two reports from our experts.
"Habr audience: figures, facts and insights" from Svetlana Sukhareva, customer service manager.We often say that the Habr audience is promising in terms of business development. To confirm this, we recently conducted a survey among our users, in which about 5,000 people took part. Svetlana will tell about what we managed to learn.
“Fantastic cases: how to hide a lot in one publication and make the text work for business” from the producer of native projects Ekaterina Gorelova.Ekaterina will show how using the content it is possible to solve various problems of companies and to which business results this will lead. Extraordinary strategies, real-life cases and interesting stories are all waiting for her in her report.
Creative interactive
The second part of the seminar is an interactive from the Habr's content studio, where we will help to come up with topics for posts. Suppose you have the expertise - but doubt whether your experience will be of interest to the reader. Or imagine a successful company - but do not know what exactly it will be interesting for users, what and in what format it is worth telling. Together with you, we will “stress” on your business and turn your ideas and doubts into good topics for posts in a corporate blog.
This section is a good way to be inspired by the experience of colleagues and look at your content ideas from a potential client. The experience of the content studio, the practice of entrepreneurs and authors and close live communication will help you understand what to write about your business on Habré and other content platforms. The most creative await prizes from our sponsors.
Finally about the sponsors. We are supported by Yandex.Oblako, RuVDS and Ahmad, and the sponsor of the lunch break is Dodo Pizza (which, by the way, is actively blogging on Habré ).
You can buy a ticket, see the full program and timing of the event here .
For Habr's readers on March 21 and 22, a 50% discount applies to the code Habrapost .
Readers of this post have the opportunity to receive an additional grant for the test period of Yandex. Oblak. Standard - 4000 rubles (including VAT). If you fill in the form by reference and in the "secret password" enter "Habr", you can get another 2000 rubles.Source: https://habr.com/ru/post/444734/
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