Facebook Banners on Facebook

Social networks continue to experiment in trying to find a suitable and any effective advertising format. No one has yet succeeded in doing this, but it is very fascinating to watch their innovative attempts. For example, the other day a new ad format was introduced by Facebook . They call it “engagement ads” (engagement ads), because they have to “cling” to the user, drawing him into some kind of interactivity.

Each advertising banner is clearly targeted and shown by no means to everyone. It appears on the first page as soon as the user has logged in. The user is invited to do something actively with advertising: for example, enter a comment on a film trailer or add an advertising event to your personal calendar. If he does this, then the system starts working. About the user's action will be notified to all his friends.

Facebook has high hopes for a new ad format. They quietly tested it since August, but only now began to offer advertisers. According to Facebook management, they advertise 70 of the 100 largest US advertisers. True, the volume of advertising is not very high: Facebook has only 1.1% of the US online advertising market, while MySpace has 15.9% of the competitor with a smaller audience.