Click fraud industry: Russians are cheating the whole world
Click-fraud industry exists in underground conditions. It employs many small firms, a century which is very short. The founder of one of the specialized search advertising companies gave an interview to the business magazine BusinessWeek. A young 23-year-old boy named Kiss, the son of a computer engineer and a finance student, owns about twenty sites where users are hired for low-paying jobs like “pay per page”. One of his sites is BestPTRsite.com, where PTR in the title means “paid to read”. In addition, he owns about 200 dummy sites filled with contextual advertising, such as healthinsurancebids.com .
Tens of thousands of hired "clickers", mainly from the third world countries. These people are paid (or only promised to pay) cent shares for each click on the advertising banner. On the website of an American student they pay a half-cent to view one page.
PTR-type firms exist in runet. Some of them even act openly, positioning themselves as an advertising agency and paying remuneration through WebMoney.
As it is easy to guess, Kiss sends hired “clickers” to their dummy sites, where they actively click on contextual advertising from Google and Yahoo. According to a 23-year-old student, on average he earns about $ 70,000 a month from advertising, with most of the clicks on banners on his websites being provided by users who he did not hire at all, but by occasional visitors. In other words, you can earn a click-forde even without hiring “clickers”.
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Instead of attracting live users, you can also use special software - click bots that emulate user behavior. For example, the developer of one of the best click bots Clicking Agent , 32-year-old programmer Anatoly Smelkov from Novosibirsk, has already sold more than 5,000 copies of his program. He is not the only Russian who is trying to make money on click frode. In fact, the click fraud industry has a pronounced Russian silhouette, because Russians are present here in large numbers: both as “clickers” and as developers of the corresponding software.
Most independent experts who study the search advertising market agree that between 10% and 15% of all transitions in contextual advertising are “fake”. Here only paid transitions are taken into account. Thus, in the American advertising market with an annual turnover of more than $ 10 billion, the industry of click fraud receives at least $ 1 billion a year. A large part of this money goes to Russia.
Tens of thousands of hired "clickers", mainly from the third world countries. These people are paid (or only promised to pay) cent shares for each click on the advertising banner. On the website of an American student they pay a half-cent to view one page.
PTR-type firms exist in runet. Some of them even act openly, positioning themselves as an advertising agency and paying remuneration through WebMoney.
As it is easy to guess, Kiss sends hired “clickers” to their dummy sites, where they actively click on contextual advertising from Google and Yahoo. According to a 23-year-old student, on average he earns about $ 70,000 a month from advertising, with most of the clicks on banners on his websites being provided by users who he did not hire at all, but by occasional visitors. In other words, you can earn a click-forde even without hiring “clickers”.
')
Instead of attracting live users, you can also use special software - click bots that emulate user behavior. For example, the developer of one of the best click bots Clicking Agent , 32-year-old programmer Anatoly Smelkov from Novosibirsk, has already sold more than 5,000 copies of his program. He is not the only Russian who is trying to make money on click frode. In fact, the click fraud industry has a pronounced Russian silhouette, because Russians are present here in large numbers: both as “clickers” and as developers of the corresponding software.
Most independent experts who study the search advertising market agree that between 10% and 15% of all transitions in contextual advertising are “fake”. Here only paid transitions are taken into account. Thus, in the American advertising market with an annual turnover of more than $ 10 billion, the industry of click fraud receives at least $ 1 billion a year. A large part of this money goes to Russia.
Source: https://habr.com/ru/post/4441/
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