Smart speakers with "Alice" on a low start

Yandex.Station

In July 2018, Yandex began selling the first smart speaker in Russia, Yandex. A station with a voice assistant, Alice, and sold the first batch in one day (see the line at the store ). Now the company first revealed the approximate number of devices sold for all the time.

During the period from February 1 to March 10, 2019, buyers purchased approximately 5,000 devices. Approximately the same number of Irbis A and Dexp Smartbox speakers with Alice voice assistant were sold.

For all the sales since July 2018 sold "tens of thousands of devices," said the company. That is, at least 20,000 pieces. This is significantly more than analysts had expected for such an innovative device. For example, Eldar Murtazin, an analyst at Mobile Research Group, calculated that in all, from the start of sales in July 2018, Yandex could sell no more than 5 thousand "Stations".
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Interest in Yandex.Station was recorded in the combined company “Svyaznoy” and “Euroset”: “The smart speaker from Yandex is included with the new Samsung Galaxy S10 and Honor 10 lite in the top 5 most popular new products that have appeared in our network since 1 February to March 10, ”said David Borzilov, vice president of the combined sales company, in a comment to Kommersant.


Amazon Echo and Google Home

Thus, Yandex. Station shows steady growth in sales from a low start. It is quite possible that it can repeat the success of smart speakers in Western countries, where similar Amazon Echo and Google Home devices with speech recognition and the ability to talk to a user on an arbitrary topic became a real sales hit.