11 answers about Yandex. Reference book
Light article, suitable for site owners services.
1. How to get to Yandex directory if there is no office?
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Specify any large shopping center. You can find similar organizations and see where they sit. Then "stay" on the floor above.
2. How to get advanced snippet in Yandex using the directory?
Register and specify the address.
3. How to get to the maps in another region, city, street?
There are several ways, but I recommend creating a subdomain (how to do this you can read in the case of "Saving 300,000 rubles per month on contextual advertising" ) and register it in the directory. After 2-3 days you will find yourself on Yandex maps in the selected region.
4. How to check fake addresses?
1. Service toloka.yandex.ru/;
2. Calling.
Tip: write down your fake address.
You can call and ask the following:
- Hello, my name is Anna, Yandex directory service. Is the following address correct: ... ...
- Yes.
- Thank you for the confirmation.
And they can:
- Hello, my name is Anna, Yandex directory service. Tell me what address you are in the city (city).
- Eeee, nuuu ... Badly heard, I will call you back.
5. Does Yandex Handbook affect promotion?
Only indirectly:
1. Increases the CTR (clickability) of the snippet (search results).
2. One of the factors of regional ranking. In other words, without it, you may not be assigned the required region with all the consequences.
3. Gives little traffic, as a result of behavioral factors.
6. Is it worth advertising in Yandex directory?
Depends on the service. Obviously - the tire service is profitable, but the online store of expensive watches is not. Here is an example from the “Entertainment” section:
7. What information should be indicated in the Yandex directory?
All that is not a pity.
Required - the site address and company name. It is advisable to adhere to the following formula: "Key request + city - the name of the site." Example: "Fast tire in Izhevsk - pitstop.ru". Can not miss, but if they miss - it will be very good.
Very desirable - photos of the entrance group, the interior.
It is undesirable - some SEOs (including me :)) used to do a cool thing.
Indicated different hours of work to get a huge snippet. Unfortunately, I could not find the picture, but the essence is this. We indicate different working hours for each day, Yandex displays this in a snippet, it increases in size - PROFIT. Already not working.
8. Should I wind up reviews in the Yandex directory?
Yes, feel free to twist. Here are some tips:
1. Ideal - service workzilla.ru. Order for 500 p. about 10-15 pieces.
2. Make a detailed statement of work, otherwise slag will be written. Specify what reviews should be: how many stars, at what time, how many characters, how many Yandex accounts, what should be the language (spoken, business, etc.) from women or men.
3. Do not order unnatural amount of reviews. If now there are 0 of them - order 10. In a month - 20, in another month 20, in another month 30. I think the logic is clear.
4. 70% - positive, 25% - neutral, 5% - negative, but with further resolution of the issue.
9. Do I need to register in the directory my personal blog, info-site, online publication?
Yes. Worse will not be 100%. Just enter the address of a random residential building and confirm when you call. Checked - works.
10. How to add the "Dialog" button in the snippet?
There is another service for this - dialogs.yandex.ru
11. What is the best way to rank in Yandex maps?
Here are some obvious recommendations.
1. Select the correct category:
You can see where your competitors are located.
2. Get reviews:
3. Maximum photos.
4. The most detailed description, fill in all fields that you can fill out during registration. Use keywords (do not pinch, no spam is needed) and the name of the organization in the description.
5. Try to provide truthful information.
Dare!
I hope it was useful. Thank you for attention!
1. How to get to Yandex directory if there is no office?
')
Specify any large shopping center. You can find similar organizations and see where they sit. Then "stay" on the floor above.
2. How to get advanced snippet in Yandex using the directory?
Register and specify the address.
3. How to get to the maps in another region, city, street?
There are several ways, but I recommend creating a subdomain (how to do this you can read in the case of "Saving 300,000 rubles per month on contextual advertising" ) and register it in the directory. After 2-3 days you will find yourself on Yandex maps in the selected region.
4. How to check fake addresses?
1. Service toloka.yandex.ru/;
2. Calling.
Tip: write down your fake address.
You can call and ask the following:
- Hello, my name is Anna, Yandex directory service. Is the following address correct: ... ...
- Yes.
- Thank you for the confirmation.
And they can:
- Hello, my name is Anna, Yandex directory service. Tell me what address you are in the city (city).
- Eeee, nuuu ... Badly heard, I will call you back.
5. Does Yandex Handbook affect promotion?
Only indirectly:
1. Increases the CTR (clickability) of the snippet (search results).
2. One of the factors of regional ranking. In other words, without it, you may not be assigned the required region with all the consequences.
3. Gives little traffic, as a result of behavioral factors.
6. Is it worth advertising in Yandex directory?
Depends on the service. Obviously - the tire service is profitable, but the online store of expensive watches is not. Here is an example from the “Entertainment” section:
7. What information should be indicated in the Yandex directory?
All that is not a pity.
Required - the site address and company name. It is advisable to adhere to the following formula: "Key request + city - the name of the site." Example: "Fast tire in Izhevsk - pitstop.ru". Can not miss, but if they miss - it will be very good.
Very desirable - photos of the entrance group, the interior.
It is undesirable - some SEOs (including me :)) used to do a cool thing.
Indicated different hours of work to get a huge snippet. Unfortunately, I could not find the picture, but the essence is this. We indicate different working hours for each day, Yandex displays this in a snippet, it increases in size - PROFIT. Already not working.
8. Should I wind up reviews in the Yandex directory?
Yes, feel free to twist. Here are some tips:
1. Ideal - service workzilla.ru. Order for 500 p. about 10-15 pieces.
2. Make a detailed statement of work, otherwise slag will be written. Specify what reviews should be: how many stars, at what time, how many characters, how many Yandex accounts, what should be the language (spoken, business, etc.) from women or men.
3. Do not order unnatural amount of reviews. If now there are 0 of them - order 10. In a month - 20, in another month 20, in another month 30. I think the logic is clear.
4. 70% - positive, 25% - neutral, 5% - negative, but with further resolution of the issue.
9. Do I need to register in the directory my personal blog, info-site, online publication?
Yes. Worse will not be 100%. Just enter the address of a random residential building and confirm when you call. Checked - works.
10. How to add the "Dialog" button in the snippet?
There is another service for this - dialogs.yandex.ru
11. What is the best way to rank in Yandex maps?
Here are some obvious recommendations.
1. Select the correct category:
You can see where your competitors are located.
2. Get reviews:
3. Maximum photos.
4. The most detailed description, fill in all fields that you can fill out during registration. Use keywords (do not pinch, no spam is needed) and the name of the organization in the description.
5. Try to provide truthful information.
Dare!
I hope it was useful. Thank you for attention!
Source: https://habr.com/ru/post/443460/
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