“More than 1,150,000 blogs in RuNet,” announces
“Yandex” in the
newsletter just released (PDF file) containing information on the structure and socio-demographic characteristics of the Russian blogosphere. A hundred new blogs appear every hour in 2006, and this gives the right to conclude that the medium is growing exponentially - in 2005, only 20 fresh web diaries appeared per hour. The concentration of bloggers in their field is also great - every second, according to the calculations of researchers, about three new entries appear.
This and other information given in the bulletin was obtained by Yandex by analyzing the statistics of the Blog
Search service. The newsletter itself, in addition to numbers with graphs, contains brief information about the nature of blog content, the interests of those who produce it, as well as about all sorts of phenomena that have found development in blogs - podcasts, multimedia and other things.
Referring to
Technorati data, the company reports that by September 2006, more than 54 million blogs were counted in the world. At the same time about 1.6 million new posts appear daily. In Russia, the last figure is 106 thousand, which means that 7% of the global blogosphere “speaks” Russian every day. A total of about 540,000 active blogs in the country - those that have been updated in the last quarter. On average, a Russian-speaking blogger writes three times more often than a Western blogger.
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In the last year, diary authors' interest in Russian blog hosting sites has grown - now they have 62% of blogs. A year ago, the situation was different, and the American
Livejournal was the seat of the majority. About 1,400 new blogs appear on Russian blog hosting sites per day, and 750 in Livejournal.
The top 4 popular blog platforms we have included: LiveJournal (44.78% of entries per day from everyone in the Russian-speaking blogosphere),
LiveInternet (19.98%),
Diary.Ru (13.15%) and Blogi@Mail.Ru (7.34%). There are about 14 relatively popular blog hosting sites in RuNet.
“In the blogosphere are reflected both the events of cultural and political life, and internal, interesting mainly to the bloggers themselves,” writes “Yandex”. From the events of socially significant in the summer of 2006, the Lebanese-Israeli war, the 2006 World Cup and the split of the Verkhovna Rada in Ukraine attracted the attention of the blogosphere. In the cultural aspect, the film “Pirates of the Caribbean” received special attention.
The researchers presented the average portrait of a Russian blogger, he turned out pretty nice: she is a girl, she is 21 years old. She lives in Moscow and studies in the university. Her posts are regularly read by 24 other bloggers.
On the Runet scale, 60% of bloggers are women, 40% are men. The average age of the authors of web diaries is less than the average age of a Russian Internet user. 80% of bloggers live in Moscow and St. Petersburg.