"Dog" bought Film.Ru and Videoguide.Ru
Two kinosayta - film.ru and videoguide.ru - changed the owner, moving into the property of the publishing house "Dog", which publishes Time Out magazine in Moscow and St. Petersburg. The new owners say that at the moment the proceeds from the acquired projects are not the first thing that interests them.
For how much sites are sold, it is not known. According to experts, quoted by the Kommersant newspaper , the monthly revenue from them does not exceed $ 7,000. However, there are no clear criteria for evaluating such film.ru and videoguide.ru projects, says Arsen Revazov, President of IMHO VI : “A domain name and content can cost $ 300,000 and $ 700,000 even without turnover.” Former movie site owners Sergey Belousov and Vladimir Levkin find the amount offered to them quite decent.
Entertime will be managed by Entertime, which is currently developing the timeout.ru portal. Sergei Klyuchenkov, CEO of Entertime, said that he had attracted new owners to these Internet projects that “by high-frequency film movie queries is number one in search engines.”
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Market participants, noting that the film.ru and videoguide.ru sites themselves cannot be viewed as a serious business, say that their purchase is very promising for the development of the traditional media products already held by the ID. In particular, the film.ru site in August had an audience comparable in size to the August audience of the Time Out site itself: according to Mail.Ru, the first was visited by 204.4 thousand people, the second by 223.1 thousand.
Growth potential in this environment is great: for example, the Afisha magazine , Time Out's closest competitor, had about 1,133,200 people on the site for the month in question, according to Afisha Digital representative, 50% of traffic accounted for movie pages. “Therefore, for Time Out, it is logical to buy a website specializing in cinema and promote it among an audience interested in cinema,” summarizes AdWatch agency general director Lev Glaser. According to him, marketing support for Time Out magazine will increase both the traffic of its new sites and the attention of advertisers.
For how much sites are sold, it is not known. According to experts, quoted by the Kommersant newspaper , the monthly revenue from them does not exceed $ 7,000. However, there are no clear criteria for evaluating such film.ru and videoguide.ru projects, says Arsen Revazov, President of IMHO VI : “A domain name and content can cost $ 300,000 and $ 700,000 even without turnover.” Former movie site owners Sergey Belousov and Vladimir Levkin find the amount offered to them quite decent.
Entertime will be managed by Entertime, which is currently developing the timeout.ru portal. Sergei Klyuchenkov, CEO of Entertime, said that he had attracted new owners to these Internet projects that “by high-frequency film movie queries is number one in search engines.”
')
Market participants, noting that the film.ru and videoguide.ru sites themselves cannot be viewed as a serious business, say that their purchase is very promising for the development of the traditional media products already held by the ID. In particular, the film.ru site in August had an audience comparable in size to the August audience of the Time Out site itself: according to Mail.Ru, the first was visited by 204.4 thousand people, the second by 223.1 thousand.
Growth potential in this environment is great: for example, the Afisha magazine , Time Out's closest competitor, had about 1,133,200 people on the site for the month in question, according to Afisha Digital representative, 50% of traffic accounted for movie pages. “Therefore, for Time Out, it is logical to buy a website specializing in cinema and promote it among an audience interested in cinema,” summarizes AdWatch agency general director Lev Glaser. According to him, marketing support for Time Out magazine will increase both the traffic of its new sites and the attention of advertisers.
Source: https://habr.com/ru/post/4429/
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