Product Management Digest. What worries productologists and marketers in 2019

Monthly digest of news of the Russian grocery community.

In this issue, reports about the life of productologists and marketers abroad The State of Product Leadership 2019 and The 2019 State of Marketing. Lots of material on Growth Teams. Starting recruitment in the spring start-ups program from Russol and in the free school product owners from Dodo Pizza.

Read

• An annual report on product life was released, what they do and where their main gaps are: The State of Product Leadership 2019 ( + pdf ), brief abstracts in Russian

• Also, a similar marketing report appeared: The 2019 State of Marketing - what is happening and will be happening in the world of marketing in 2019

• In February, there was a lot of talk about Growth Team and the processes around it:

- Experience of implementing Growth Team in MovAvi (+ $ 27,000 \ week)
- Growth Team framework and description
- Retelling from Ivan Zamesin of the article Alex Shultz, VP of Growth at Facebook, about key tricks for the growth team.
- Examples of Growth in Pinterest, Survey Monkey, Uber .
- Basics of forming a culture of growth in the company
- Growth Teams and Retention
- Tools that are used in the company for the continuous process of finding growth points.

• Dumik talks about the benefits of meditation and vipassan , as well as about sports and yoga (useful links for beginners). Overview of Superhuman and Superonboding this service . And a short interview about life hacking .

• A number of interesting materials on Habré : Unobvious skills for PM , We assemble a team of different roles , We build trust, culture and values, Risk Management , A brief retelling of Lean theory and interviews of Sasha Memus

• Amplitude has released the second book from the Product Analytics Playbook (Eng) series. This time they write in a structured way about engagement , the first book was about Retention and also contained a lot of useful information.

• Ivan Zamesin in his blog told how a startup has to organize his time and habits , how Buffett filters information , talked a lot about ABCDX segmentation , how to react to a negative in a product .

• Interesting material from gopractice: Product / market fit. What it is? How to measure PMF using metrics?

• Mikhail Trutnev, (Ultimate Guitar), told how to build an effective team

• A number of articles from alexcouncil about the funnel of a startup (aida + keep + growth) based on the book The Startup Owner's Manual (Steve Blank)

• An interesting article from our neighbors about the search for investments (FriendlyData Mikhail Rumyantsev)

• New articles from Make Sense:

- What the product manager does in different companies
- Remove unnecessary features and products to improve your business.
- 8 ways to understand users for a product manager

• Ivo Dmitrov told about the art of holding meetings , how to quickly make startups or mvp and basic tools for them ,

• RusPM conducted an anonymous survey on the RFP of products , told when to close the product and how to live with it

• Qetzal wrote a great book review “No Compromise, Win-Free Talks,” and also told about Kahneman’s cognitive distortions and how to easily understand them. We talked how to choose a topic for the conference .

• In the grocery store a super-short review of the “Laws of Simplicity” and discourses on changes in marketing in the 19-20th year and what should we do about it?

• AppSee released a selection of instrementov for mobile product managers in 2019

Look

• Updated list of video reports with Product Camp Minsk 18

• What does the product manager do and why is it different in different companies?

• Dima Dumik talks about himself and his life in the project “10 Mentors”

• Updated list of video reports with Product Camp Minsk 18

• Product Mindset # 1 :

- Alina Ermakova talks about how to conduct a primary research and identify customer needs: (presentation: https://yadi.sk/i/nOE3z9AHLRAmLA )
- Daria Khlopova tells how to get the most out of the interview (presentation: https://yadi.sk/i/jRhWYhoUEx2IhA )

• Product Mindset # 2

- “Value is more valuable than money: what do users actually pay for?”, Anton Gusev, Product Manager, Joom.
- "Roles in the team. Who do you urgently need?", Gleb Tertychny, CEO & Founder, Telefacer

• First meeting on the organization of growth teams 13.02

- Edward Zhuchkov, Director of Innovation, IDS Borjomi - Implementing a growth team in a large corporation
- Denis Malyavkin, ClicksCloud Product Director - Experience in building a growth team through trial and error
- Denis Martyntsev, Founder of Grow Horse - How to run a growth team with minimal resources
- Denis Pushkin, SkyEng - A story about team building and growth

• Video from ProductCamp Meetup Moscow 27.02

- “Methods of testing growth hypotheses without investment and budget. Cases. ”Ivan Gorshunov (Managing Director of VTB, Mentor of Google and HSE, Consultant BBDO)
- “How to shorten the time to market a product several times" Vladimir Panov (MegaFon)
- “Growth Factory: Processes and Team” Denis Pushkin (SkyEng)

• Product Owner Meetup №2 12.02.19 at Binary Distinct. Products vs. Projects: how do they differ, what should employers answer for and what do they expect?

- Dima Grigoriev, Product Director, CIAN.ru, on the evolution and transformation of the role of Product Manager in the company.
- Leonid Cherny, Managing Director of Rambler.ru, about people and cockroaches.
- Michael Yang, Co-Founder / CEO in ManyChat, about how the ManyChat product team was built.
- As well as videos from Product Owner Meetup # 1, Money vs. Happiness of users.

To listen

New podcasts on mediametrics:

• The story about the process of building the Growth Team - Denis Martyntsev

• Talk about inclusiveness and accessibility of products for people with disabilities - Valeria Kurmak, Pavel Popko

• Adust: We sell and develop b2b product - Leonid Yeletskih

• Yandex.Tracker - How to build a dream product team ? - Lyubov Karpova

• Who is an agile-coach, why does the food team need it - Marina Arefyeva

• How Ozon restarted search and navigation , what came of it - Ekaterina Denika

• The story about analytics media projects - Leonid Cherny

New Make Sense:

• The 28th edition of analytics, work on retention and the development of the entrepreneur’s thinking with Bayram Annakov. SoundCloud , iTunes , Youtube

• The 29th issue of personality as a product, the ability to listen to yourself and set goals with Matvey Matveyev. iTunes , SoundCloud

• The 30th edition of how to measure and increase the energy level of your own and your team, in order to avoid burning out with Anna Obukhova. iTunes , SoundCloud , YouTube

• 31st issue of HR-tech, b2b design and sales with Mikhail Tansky iTunes , SoundCloud , YouTube

Go off

• Russol opens a set of start-ups spring program , applications are accepted until 20.03

• Free School Product Owner from Dodo Pizza . Offline in Moscow, you need to know English and pass a rigorous selection, in the end it is possible they will take to work.

• Product Sense - the largest food conference in Russia, April 15-16 in Moscow

• Epic Growth Conf - Product Marketing Conference on Epic Growth Strategies and Tactics, March 27-28, Moscow

• ContentSense - conference about content as a product, March 15, Moscow

• Product Camp ( FB , program ) - closed mitap for productologists, St. Petersburg, March 23