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Rambler is testing the second version of the counter Rambler's Top100?

More than a week ago, Google Analytics code appeared on the pages of the site Rambler's Top100 .

The very fact of introducing the Google Analytics code into the site of one of the most popular counters is surprising. Indeed, in a sense, the Rambler counter and the analytics program Google Analytics are competitors. Both are used by webmasters to calculate the traffic to their site. Imagine if Yandex installed Google's search box in its site directory - it would look at least strange.

The press service of the Rambler told us that “employees of the company are studying Google log analyzer exclusively from research interest: they want to see how Google code works on large data arrays”.

From this comment it can be understood that the use of Google Analytics is purely technical. Like, nothing serious, just curiosity ...
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Some experts, however, think differently. “Most likely, we can talk about the testing of the counter version 2.0, the rumor of which was recently distributed,” said Vladislav Kochetkov, the spokesman for the IC Finam . That is, Rambler has done something of its own and now checks to see if the results will be similar. Immediately after the Google code, we see the code for the Rambler with a Java script. This means that Rambler is testing new features of the counter, which were not there before, for example, their counter will start to count referrers ”.

There are other options. Herman Klimenko, owner of LiveInternet ,
suggests that "the leadership of the" Rambler "finally asked the question:" what is happening inside us? ". With the means of Ramblers`s Top100 it’s hardly possible to get sane analytics on the site, therefore I had to look for tools on the side ”.

The strange behavior of the Rambler surprised Alexei Tutubalin. It was he who wrote the counter of the Rambler in his time, and now he works in the company Ashmanov and Partners . "You can immediately come up with a lot of options," says Alexey. - Starting from the fact that Rambler is preparing a new version of Top100 and wants to look at a competitor, and ending with the fact that its own statistical tools do not provide sufficient data. I vote for the first option, after all, Google’s presentation side is very well done. ”

Source: https://habr.com/ru/post/4427/


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