What to read in March: 22 new books for marketers, managers, developers and designers
They collected and briefly described 22 book novelties, which were published in the leading book publishing houses of Russia.
“We master Kubernetes. Container Architecture Orchestration , Gigi Sayfan
The book is about Kubernetes - a platform for working with container applications. It will allow you to master the latest version of Kubernetes from scratch, teach you how to create microservices with state preservation, and introduce you to the unique capabilities of the platform. For programmers, developers and anyone interested in the Kubernetes platform.
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“Applied analysis of textual data in Python. Machine Learning and Creation of Natural Language Processing Applications ” , Benjamin Bengfort, Rebecca Bilbro, Tony Ojeda
The authors of the book teach the reader to use machine learning for text analysis using Python. After a careful reading and consolidation of the material, you can use deep learning to analyze the text. For programmers, developers and data professionals.
CSS (cascading style sheet) is a formal language that is responsible for the appearance of the site: colors, font, design of various elements. Kit Grant's book is a good guide on how to work with CSS. The author introduces the reader to the course of affairs, going from simple to complex. It will be interesting to programmers, developers and designers.
“React quickly. Web applications on React, JSX, Redux and GraphQL ” , Azat Mardan
For a year and a half, Azat Mardan, together with other experts, worked on a book about the JavaScript library of React. The book will teach frontend-developers to create interesting and fast user interfaces using React. The book contains many comments from the author, which simplify the work and make the process more understandable.
“Distributed systems. Design Patterns , by Brendan Burns
The book is a textbook on distribution systems. Cloud technology specialist Brendan Burns shares his experience in distribution system design that will help build and efficiently retool such systems. For programmers and developers.
“Taming of infinity. The history of mathematics from the first numbers to chaos theory " , Ian Stewart
The book is a mathematician, a popularizer of science - Ian Stewart. Together with the author, we trace the history of the emergence of mathematics from clay tablets to complex computer technology, learn about how science has affected the world. For mathematicians and anyone interested in numbers.
“Agile testing. Training course for the whole team " , Janet Gregory, Lisa Crispin
Janet Gregory and Lisa Crispin have been testing for many years at Agile. The authors reviewed key issues and new practices related to Agile testing. The book has many images, charts, graphs. It will be interesting for testers, programmers and anyone interested in Agile processes.
“No, but possible” , Evgenia Pischikova, Anastasia Tatulova, Dmitry Sokolov-Mitrich
This book is the history of the emergence and development of the Russian chain of cafes Anderson. In the first part of the book, journalist Evgenia Pishchikova talks about the company's internal kitchen. The second part is the story of Anastasia Tataulova, the founder of the network, about the entrepreneurial path, mistakes and lessons learned. It will be interesting to entrepreneurs and those who want to open their business.
Taming the Tigers , Todd Henry
The book is the founder of the company Accidental Creative - Todd Henry. The author tells about the difficulties that arise for novice managers. Being great performers, they pumped all the necessary skills and learned how to build relationships within the team. Going to a leadership position, they are lost due to the changed rules of the game. Todd Henry gives advice on how a novice manager builds relationships with subordinates, establish contact with his superiors and successfully move from work to leadership of the process. The book will be of interest to young leaders and leaders of creative teams.
“Inspirers. How to become a leader who can strengthen the team " , Liz Wiseman
Leadership Consultant Liz Weisman identified two types of leadership - Inspirers and Suppressors. The first support the staff and help to open up, the second - oppress and subordinate their will. The author helps to determine which leader you are and gives important advice on building relationships with subordinates. The book is based on real stories from the activities of successful global companies. It will be interesting for company executives, managers and businessmen.
“A radical change in business model. Adaptation and survival in a competitive environment " , Carsten Linz, Gunter Muller-Stevens, Alexander Zimmerman
Over time, business models become obsolete, and companies are forced to radically change strategy or leave the market. The authors of the book summarized the experience of 380 companies and gave tips on changing the business model. For business and executives.
“HBR Guide. Emotional Intelligence , Harvard Business Review
Emotional Intelligence (EQ) - the ability to manage emotions, perceive feelings and understand others. This book is a collection of Harvard Business Review articles on emotional intelligence. She will help you learn how to manage your emotions, respond adequately to stress, find a common language with colleagues and show flexibility in difficult circumstances. For everyone who works with people and wants to pump EQ.
“Secrets of facilitation. SMART Guide to Working with Groups , by Michael Wilkinson
The author of the book provides the reader with a guide to facilitating facilitation sessions. Facilitation specialist and founder of The Facilitation Company told how to formulate a goal, what questions to ask and how to clearly reflect ideas. The book will help improve communication skills and teach how to conduct meetings more effectively. It will be useful for managers who want to improve communication in a team and increase productivity.
“Close the deal. Five skills for excellent sales results ” , Craig Christensen, Sean Frontz, Dennis Suze
The book is about how to learn to sell more efficiently and successfully close the transaction. The authors believe that the main secret of successful sales is customer care. The book will help improve customer interaction, increase the speed of decision making and increase the share of closed deals. It will be useful to anyone who sells.
“Business from Nothing or How to Build an Internet Company and Don't Go Crazy,” Vladislav Moiseev
The author of the book, Vladislav Moiseev, collected seven success stories of Russian IT entrepreneurs. You will learn about the mistakes of the heroes of the book and how they managed to get out of difficult situations. This will help to understand what barriers the Russian IT entrepreneur is facing. The book is for entrepreneurs and those who are interested in Internet business.
“E-commerce. How to win a client and not lose money " , Alexey Kazakevich
The author of the book shares many years of experience in the digital sphere. Alexey Kazakevich simply and succinctly tells how to increase the profit of an online store and improve the lives of customers. The book is useful for businessmen and those who want to run a business on the Internet.
“Think of it. Do It. Break. Repeat , Martin Tomic, Carla Wrigley, Madeleine Bortwick and Others
The authors of the book offer the reader 60 receptions and design thinking techniques that can be applied in any innovative project. For each method, the authors developed effective exercises, patterns, tools, and reference apparatus. For anyone interested in design.
“The origin of creativity. A provocative study of why people seek to create beauty " , Edward O. Wilson
Edward Osborne Wilson is a biologist and professor at Harvard University. From the book you will learn when and why man began to create, what place art occupies in the life of people, and whether other animals are capable of conscious creativity. For anyone interested in art.
"Master of his craft" , Morten Hansen
Morten Hansen has studied 5,000 employees and managers in five years. It helped to find out why some are more productive than others. The author of the book identified seven practices of productive work that will help work less, but more efficiently. The author illustrated each practice with a history of heroes. A book for everyone who wants to work more productively.
“How to study abroad for free” , Maria Dolgopolova
The book is a journalist and teacher Maria Dolgopolova. The author talks about foreign education for Russians. You will learn how to choose an educational institution, what documents are needed for admission, how a Russian teacher differs from a foreign one. The book is equipped with a reference device with comments by the author. For anyone who wants to study abroad.
"Technology. Use them to reach your potential, ” Gerald Lynch
Science does not stand still, and the latest technologies from fantastic books have moved into reality. Robots, voice assistants, biometric facial recognition - reality. Gerald Lynch, a scientific journalist and technical innovator, told how to use technology to achieve success and realize their potential. The book is for those who want to improve themselves and become more productive with the help of modern technologies.
“Micro-trends that are changing the world right now,” Mark Penn, Meredith Fineman
A book about how microtrends appear, what principles underlie them, and how they affect the world. The author will help you to understand which of the breakthrough ideas will become relevant and what the person will need in the future. For those who follow the trends and want to be one step ahead.
Developers and analysts
“We master Kubernetes. Container Architecture Orchestration , Gigi Sayfan
The book is about Kubernetes - a platform for working with container applications. It will allow you to master the latest version of Kubernetes from scratch, teach you how to create microservices with state preservation, and introduce you to the unique capabilities of the platform. For programmers, developers and anyone interested in the Kubernetes platform.
')
“Applied analysis of textual data in Python. Machine Learning and Creation of Natural Language Processing Applications ” , Benjamin Bengfort, Rebecca Bilbro, Tony Ojeda
The authors of the book teach the reader to use machine learning for text analysis using Python. After a careful reading and consolidation of the material, you can use deep learning to analyze the text. For programmers, developers and data professionals.
Study in Netology: updated course "Data Scientist"CSS for Pros , Keith Grant
CSS (cascading style sheet) is a formal language that is responsible for the appearance of the site: colors, font, design of various elements. Kit Grant's book is a good guide on how to work with CSS. The author introduces the reader to the course of affairs, going from simple to complex. It will be interesting to programmers, developers and designers.
“React quickly. Web applications on React, JSX, Redux and GraphQL ” , Azat Mardan
For a year and a half, Azat Mardan, together with other experts, worked on a book about the JavaScript library of React. The book will teach frontend-developers to create interesting and fast user interfaces using React. The book contains many comments from the author, which simplify the work and make the process more understandable.
“Distributed systems. Design Patterns , by Brendan Burns
The book is a textbook on distribution systems. Cloud technology specialist Brendan Burns shares his experience in distribution system design that will help build and efficiently retool such systems. For programmers and developers.
“Taming of infinity. The history of mathematics from the first numbers to chaos theory " , Ian Stewart
The book is a mathematician, a popularizer of science - Ian Stewart. Together with the author, we trace the history of the emergence of mathematics from clay tablets to complex computer technology, learn about how science has affected the world. For mathematicians and anyone interested in numbers.
“Agile testing. Training course for the whole team " , Janet Gregory, Lisa Crispin
Janet Gregory and Lisa Crispin have been testing for many years at Agile. The authors reviewed key issues and new practices related to Agile testing. The book has many images, charts, graphs. It will be interesting for testers, programmers and anyone interested in Agile processes.
Study in Netology: online course Agile, Scrum, Kanban
Marketers and managers
“No, but possible” , Evgenia Pischikova, Anastasia Tatulova, Dmitry Sokolov-Mitrich
This book is the history of the emergence and development of the Russian chain of cafes Anderson. In the first part of the book, journalist Evgenia Pishchikova talks about the company's internal kitchen. The second part is the story of Anastasia Tataulova, the founder of the network, about the entrepreneurial path, mistakes and lessons learned. It will be interesting to entrepreneurs and those who want to open their business.
Taming the Tigers , Todd Henry
The book is the founder of the company Accidental Creative - Todd Henry. The author tells about the difficulties that arise for novice managers. Being great performers, they pumped all the necessary skills and learned how to build relationships within the team. Going to a leadership position, they are lost due to the changed rules of the game. Todd Henry gives advice on how a novice manager builds relationships with subordinates, establish contact with his superiors and successfully move from work to leadership of the process. The book will be of interest to young leaders and leaders of creative teams.
“Inspirers. How to become a leader who can strengthen the team " , Liz Wiseman
Leadership Consultant Liz Weisman identified two types of leadership - Inspirers and Suppressors. The first support the staff and help to open up, the second - oppress and subordinate their will. The author helps to determine which leader you are and gives important advice on building relationships with subordinates. The book is based on real stories from the activities of successful global companies. It will be interesting for company executives, managers and businessmen.
“A radical change in business model. Adaptation and survival in a competitive environment " , Carsten Linz, Gunter Muller-Stevens, Alexander Zimmerman
Over time, business models become obsolete, and companies are forced to radically change strategy or leave the market. The authors of the book summarized the experience of 380 companies and gave tips on changing the business model. For business and executives.
“HBR Guide. Emotional Intelligence , Harvard Business Review
Emotional Intelligence (EQ) - the ability to manage emotions, perceive feelings and understand others. This book is a collection of Harvard Business Review articles on emotional intelligence. She will help you learn how to manage your emotions, respond adequately to stress, find a common language with colleagues and show flexibility in difficult circumstances. For everyone who works with people and wants to pump EQ.
Learn in Netology: the joint program of Netology and Rambler "Project Manager"
“Secrets of facilitation. SMART Guide to Working with Groups , by Michael Wilkinson
The author of the book provides the reader with a guide to facilitating facilitation sessions. Facilitation specialist and founder of The Facilitation Company told how to formulate a goal, what questions to ask and how to clearly reflect ideas. The book will help improve communication skills and teach how to conduct meetings more effectively. It will be useful for managers who want to improve communication in a team and increase productivity.
“Close the deal. Five skills for excellent sales results ” , Craig Christensen, Sean Frontz, Dennis Suze
The book is about how to learn to sell more efficiently and successfully close the transaction. The authors believe that the main secret of successful sales is customer care. The book will help improve customer interaction, increase the speed of decision making and increase the share of closed deals. It will be useful to anyone who sells.
“Business from Nothing or How to Build an Internet Company and Don't Go Crazy,” Vladislav Moiseev
The author of the book, Vladislav Moiseev, collected seven success stories of Russian IT entrepreneurs. You will learn about the mistakes of the heroes of the book and how they managed to get out of difficult situations. This will help to understand what barriers the Russian IT entrepreneur is facing. The book is for entrepreneurs and those who are interested in Internet business.
“E-commerce. How to win a client and not lose money " , Alexey Kazakevich
The author of the book shares many years of experience in the digital sphere. Alexey Kazakevich simply and succinctly tells how to increase the profit of an online store and improve the lives of customers. The book is useful for businessmen and those who want to run a business on the Internet.
Designers
“Think of it. Do It. Break. Repeat , Martin Tomic, Carla Wrigley, Madeleine Bortwick and Others
The authors of the book offer the reader 60 receptions and design thinking techniques that can be applied in any innovative project. For each method, the authors developed effective exercises, patterns, tools, and reference apparatus. For anyone interested in design.
“The origin of creativity. A provocative study of why people seek to create beauty " , Edward O. Wilson
Edward Osborne Wilson is a biologist and professor at Harvard University. From the book you will learn when and why man began to create, what place art occupies in the life of people, and whether other animals are capable of conscious creativity. For anyone interested in art.
Everybody
"Master of his craft" , Morten Hansen
Morten Hansen has studied 5,000 employees and managers in five years. It helped to find out why some are more productive than others. The author of the book identified seven practices of productive work that will help work less, but more efficiently. The author illustrated each practice with a history of heroes. A book for everyone who wants to work more productively.
“How to study abroad for free” , Maria Dolgopolova
The book is a journalist and teacher Maria Dolgopolova. The author talks about foreign education for Russians. You will learn how to choose an educational institution, what documents are needed for admission, how a Russian teacher differs from a foreign one. The book is equipped with a reference device with comments by the author. For anyone who wants to study abroad.
"Technology. Use them to reach your potential, ” Gerald Lynch
Science does not stand still, and the latest technologies from fantastic books have moved into reality. Robots, voice assistants, biometric facial recognition - reality. Gerald Lynch, a scientific journalist and technical innovator, told how to use technology to achieve success and realize their potential. The book is for those who want to improve themselves and become more productive with the help of modern technologies.
“Micro-trends that are changing the world right now,” Mark Penn, Meredith Fineman
A book about how microtrends appear, what principles underlie them, and how they affect the world. The author will help you to understand which of the breakthrough ideas will become relevant and what the person will need in the future. For those who follow the trends and want to be one step ahead.
Source: https://habr.com/ru/post/442642/
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