Economic crisis, design and IT

Instead of an epigraph, I think, the phrase from the book will be suitable for hitchhikers around the Galaxy: “Don't panic”.

Recently, all panicked fear of crisis. They say everything, American investors will shut their wallets and this gold mine that feeds IT companies will dry up. They say that businesses, feeling a reduction in revenue, will stop ordering designs and invest in advertising and will switch to austerity mode in order to save at least something. I do not believe in this. Reducing product sales does not mean reducing competition. Apple and Microsoft, even in a severe economic crisis, will not stop competing with each other. Coca-cola and Pepsi in general, in my opinion, exist only through advertising, because it would never occur to a normal person to drink these liquids. Manufacturers of cars, phones, computers, clothing and fast food will not die out. They will fight all for the same market, let this market and become smaller and poorer.

Business cards, by the way, are needed by everyone, corporate identity, too. Branded gift products, too, will not go anywhere. It is less than clients, it is more than goods, it will be necessary to involve those few who are still solvent. The design will require more and more creativity, which will help to stand out in the market, so the quality, and with it the price for the work will increase.
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Same with the manufacturers of nails, pipes, gaskets and all sorts of small and medium businesses. They will need to survive and trade, and advertising, as is known, is the engine of commerce. Therefore, advertising budgets will mercilessly cut and cut, but can not destroy them. Internet advertising is the most effective and, at the same time, cheap way to promote goods and services. With a shortage of money for expensive outdoor and television advertising, entrepreneurs will start to invest in the Internet, ordering promotional websites and serious projects that can transfer the entire business of selling notorious nails to the network.

So, there is nothing to worry about, and it is still early to start trading in a body. The crisis is a crisis, and over the last week we have received two new customers.

In any case, leaving the house, do not forget to bring a towel

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