The growth of online advertising slowed down a bit
Terry Semel, executive director of Yahoo , yesterday announced a slowdown in advertising revenue. As a result, immediately after this announcement, Yahoo shares fell by 11.2%, the entire Nasdaq index fell by 13.38%.
The online advertising market is still growing, but not as fast as expected. An unexpected factor was the decline in advertising in the automotive and financial sectors. This new trend has been observed in the last three or four weeks. It is possible that this is a sign of more global events in the market, but so far it is difficult to say something definite.
Investors are seriously worried that other Internet companies may be affected by the problems that have affected Yahoo. Following shares of Yahoo, both Google shares (-2.6%) and shares of a major player in the interactive advertising market Aquantive dropped (-5%).
Along with Yahoo's press conference, a number of financial reports were published that provide analysts with additional food for thought. For example, the company Piper Jaffray distributed an analytical note on the state of the US auto market, where a decrease in activity was recorded in the second and third quarters, so that problems in the Internet advertising market may indeed be a opportunistic phenomenon.
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Another analytical study published by Nielsen // NetRatings. This is a general estimate of the volume of the American banner advertising market . According to experts, in August 2006, 233.5 billion banners were shown on the American Internet, which is significantly more than 187.2 billion in July. Interestingly, the web-mailer Yahoo Mail controls 41.4% of this market, and about half in total all banners are spinning on the websites of free postal Internet services.
The online advertising market is still growing, but not as fast as expected. An unexpected factor was the decline in advertising in the automotive and financial sectors. This new trend has been observed in the last three or four weeks. It is possible that this is a sign of more global events in the market, but so far it is difficult to say something definite.
Investors are seriously worried that other Internet companies may be affected by the problems that have affected Yahoo. Following shares of Yahoo, both Google shares (-2.6%) and shares of a major player in the interactive advertising market Aquantive dropped (-5%).
Along with Yahoo's press conference, a number of financial reports were published that provide analysts with additional food for thought. For example, the company Piper Jaffray distributed an analytical note on the state of the US auto market, where a decrease in activity was recorded in the second and third quarters, so that problems in the Internet advertising market may indeed be a opportunistic phenomenon.
')
Another analytical study published by Nielsen // NetRatings. This is a general estimate of the volume of the American banner advertising market . According to experts, in August 2006, 233.5 billion banners were shown on the American Internet, which is significantly more than 187.2 billion in July. Interestingly, the web-mailer Yahoo Mail controls 41.4% of this market, and about half in total all banners are spinning on the websites of free postal Internet services.
Source: https://habr.com/ru/post/4424/
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