iTunes losing ground in Europe
Only one of five European iPod owners regularly buy music online, according to a new study by Jupiter Research . This situation is a signal for iTunes to search for additional ways to return income lost from piracy and illegal downloads.
It is expected that in 2006 the digital music market in Europe will double and will amount to 385 million euros ($ 487.1 million), Jupiter estimates Reuters . But Europeans buy only about 20 tracks a year in the Apple iTunes store. 83% of them do it irregularly, although they tend to buy more online than owners of other media devices. “The iTunes model is not broken,” comments Mark Mulligan, Jupiter analyst, “there’s just a lot of room for improvement. Digital music is truly reborn in its potential. ”
Researchers concluded that 30% of iPod owners take music that is illegally hosted on shar sites. Another 23% listen to free tracks on the web. In addition, it was found that "ipodchiki" more willingly buy a CD online than download the album.
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On the other hand, iTunes in Europe seriously “draws in” the recently launched online service eMusic , which became available immediately in all 25 countries of the European Union on the opening day. The main advantage of eMusic is that music purchased from the store can be listened to on any mp-3 player (including the iPod), while purchased on iTunes plays only the iPod.
About 1.7 million tracks from more than 8500 labels have been presented on eMusic. Some recording giants, however, are not in a hurry to cooperate with the service, because they are unhappy that the mp3 has been chosen as the main format for sales. EMusic itself functions on the basis of monthly subscriptions, and, unlike other similar services (Napster, for example), downloaded melodies are not destroyed here in case of termination of subscription.
Judging by the statements of the top management of eMusic, the store has ambitions in the first place among sellers of independent music and the second among sellers of digital music.
It is expected that in 2006 the digital music market in Europe will double and will amount to 385 million euros ($ 487.1 million), Jupiter estimates Reuters . But Europeans buy only about 20 tracks a year in the Apple iTunes store. 83% of them do it irregularly, although they tend to buy more online than owners of other media devices. “The iTunes model is not broken,” comments Mark Mulligan, Jupiter analyst, “there’s just a lot of room for improvement. Digital music is truly reborn in its potential. ”
Researchers concluded that 30% of iPod owners take music that is illegally hosted on shar sites. Another 23% listen to free tracks on the web. In addition, it was found that "ipodchiki" more willingly buy a CD online than download the album.
')
On the other hand, iTunes in Europe seriously “draws in” the recently launched online service eMusic , which became available immediately in all 25 countries of the European Union on the opening day. The main advantage of eMusic is that music purchased from the store can be listened to on any mp-3 player (including the iPod), while purchased on iTunes plays only the iPod.
About 1.7 million tracks from more than 8500 labels have been presented on eMusic. Some recording giants, however, are not in a hurry to cooperate with the service, because they are unhappy that the mp3 has been chosen as the main format for sales. EMusic itself functions on the basis of monthly subscriptions, and, unlike other similar services (Napster, for example), downloaded melodies are not destroyed here in case of termination of subscription.
Judging by the statements of the top management of eMusic, the store has ambitions in the first place among sellers of independent music and the second among sellers of digital music.
Source: https://habr.com/ru/post/4419/
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