Sostav.Ru will go to the Finns
Finnish publishing house Talentum Media will buy an Internet project Sostav.Ru , specializing in information in the areas of marketing, advertising and pr. An agreement in principle has already been reached on the transaction, the amount of which can vary from $ 1 to $ 2 million, according to sources of the Kommersant newspaper .
Market participants agree that the Finns are seeking, above all, to get a loyal platform to promote their own publications in Russia. They know about the search for Talentum Media: “The Finns have been walking around the market for about three years now,” said Marat Mukhametov, head of AdMe.Ru, to Habrahabru . “Unexpectedly, the Depot WPF project was the right asset.”
Depot WPF - Russian advertising group that owns the site Sostav.Ru. This project, according to statistics Top 100 , collects about 475 thousand hosts per month, and its turnover, according to experts, could reach $ 500 thousand this year.
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But, according to Marat Mukhametov, Talentum Media is not primarily interested in income from Sostav.Ru: “The Finnish media holding wants to bring a number of offline business publications to Russia, including advertising and marketing.” With this deal, he enlists their online support.
Kirill Nadelyaev, head of the Advertka.Ru website, said that the purchase offer had been submitted to several advertising portals, but they all refused: “It’s a pity that Sostav.Ru“ could not resist ”- which is no, and this is our oldest advertising portal. On the other hand, Depot WPF has already had enough time with the resource and, most likely, decided to focus on other, more familiar types of business. It remains to hope that the Finns will not ruin the good that is in Sostav.Ru and bring something of their own, fresh. "
According to Konstantin Isakov, the general director of Mediamark agency, Sostav.Ru is not the last acquisition of Talentum Media in Russia, where the holding already owns 40% of the shares of the publishing house Consco Press, and5-6 more similar projects will be bought. In his opinion, it will be difficult for Finns to make money on one project. But, investing money in a number of small companies, it is possible to increase their profitability by 20-30 % due to restructuring and reducing costs. "
Market participants agree that the Finns are seeking, above all, to get a loyal platform to promote their own publications in Russia. They know about the search for Talentum Media: “The Finns have been walking around the market for about three years now,” said Marat Mukhametov, head of AdMe.Ru, to Habrahabru . “Unexpectedly, the Depot WPF project was the right asset.”
Depot WPF - Russian advertising group that owns the site Sostav.Ru. This project, according to statistics Top 100 , collects about 475 thousand hosts per month, and its turnover, according to experts, could reach $ 500 thousand this year.
')
But, according to Marat Mukhametov, Talentum Media is not primarily interested in income from Sostav.Ru: “The Finnish media holding wants to bring a number of offline business publications to Russia, including advertising and marketing.” With this deal, he enlists their online support.
Kirill Nadelyaev, head of the Advertka.Ru website, said that the purchase offer had been submitted to several advertising portals, but they all refused: “It’s a pity that Sostav.Ru“ could not resist ”- which is no, and this is our oldest advertising portal. On the other hand, Depot WPF has already had enough time with the resource and, most likely, decided to focus on other, more familiar types of business. It remains to hope that the Finns will not ruin the good that is in Sostav.Ru and bring something of their own, fresh. "
According to Konstantin Isakov, the general director of Mediamark agency, Sostav.Ru is not the last acquisition of Talentum Media in Russia, where the holding already owns 40% of the shares of the publishing house Consco Press, and
Source: https://habr.com/ru/post/4418/
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