Traditional media have fought for online advertising
Traditional media companies are gradually expanding their presence in the World Wide Web. They have enough financial resources to invest in their online branches and buy the most dangerous competitors. According to independent analysts, everything goes to the fact that in the future media companies will enter into a serious struggle for the online advertising market with online giants such as Google and Yahoo .
One of the first serious research on this topic was conducted by Veronis Suhler Stevenson, a private investment company. The object of her research was the American online advertising market. According to VSS estimates, this year the size of the American market for mobile and Internet advertising will be about $ 22 billion. Of this money, traditional media companies will receive about 37%. Over the past five years, they have increased their share by more than one and a half times (in 2000, it was 23%).
According to experts, by 2010, the online advertising market will double to $ 44 billion, while traditional media should receive about $ 17 billion, or 39% of the market.
Time Warner, News Corp, NBC Universal, CBS, Viacom and Walt Disney can be listed among the largest American media corporations that have the main goal of expanding their influence on the Internet. They are joined by newspaper holdings The York Times and Dow Jones. All of them understand the great importance of the Internet as the main advertising platform of the future. It is already clear that the World Wide Web is gradually entering the daily life of citizens and is absolutely not going to leave it. Social networks, instant messages, blogs, podcasts and other online communication tools are taking up more and more human time. Accordingly, they are becoming more attractive from the point of view of the advertiser. Television, paper newspapers and magazines, on the contrary, gradually lose their attractiveness. There, advertising turnover almost ceased to grow, and in some places even reduced.
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Currently, the most aggressive among all media corporations is News Corp., which has spent more than a billion dollars on investments in the Internet, having bought the most popular social network MySpace in the world.
One of the first serious research on this topic was conducted by Veronis Suhler Stevenson, a private investment company. The object of her research was the American online advertising market. According to VSS estimates, this year the size of the American market for mobile and Internet advertising will be about $ 22 billion. Of this money, traditional media companies will receive about 37%. Over the past five years, they have increased their share by more than one and a half times (in 2000, it was 23%).
According to experts, by 2010, the online advertising market will double to $ 44 billion, while traditional media should receive about $ 17 billion, or 39% of the market.
Time Warner, News Corp, NBC Universal, CBS, Viacom and Walt Disney can be listed among the largest American media corporations that have the main goal of expanding their influence on the Internet. They are joined by newspaper holdings The York Times and Dow Jones. All of them understand the great importance of the Internet as the main advertising platform of the future. It is already clear that the World Wide Web is gradually entering the daily life of citizens and is absolutely not going to leave it. Social networks, instant messages, blogs, podcasts and other online communication tools are taking up more and more human time. Accordingly, they are becoming more attractive from the point of view of the advertiser. Television, paper newspapers and magazines, on the contrary, gradually lose their attractiveness. There, advertising turnover almost ceased to grow, and in some places even reduced.
')
Currently, the most aggressive among all media corporations is News Corp., which has spent more than a billion dollars on investments in the Internet, having bought the most popular social network MySpace in the world.
Source: https://habr.com/ru/post/4407/
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