After the release of iTunes 7, the
first impressions about the purchase of videos in the online store Apple iTunes 7 Store already appeared on the Internet. In general, the opinions are positive, because the owners of Apple products are exclusively loyal users. But the reviews can not be called admired.
The first disappointment is the extremely small selection of movies. Here are products from Disney only (Pixar, Touchstone and Miramax). Apparently, with the rest of the studios have not yet been able to agree on the terms of cooperation. As you know, Apple would be beneficial to set minimum prices for video films in order to stimulate sales of its equipment, which brings it the main income. The latest models of iPods are already equipped with 80 GB hard drives and are able to play video files. In addition, the online video store should pull sales of iTV brand set-top boxes specifically designed to download movies from the Internet and watch them on TV (set-top boxes will be available in early 2007 for $ 300).
The second disappointment is quite high prices. Probably, it would be logical to assume that the prices of video files will be significantly lower than the prices of material media, such as DVD. But it is not. In fact, prices are practically the same. Fresh films are sold for $ 13 (with pre-order) or $ 15 (after going on sale), old - for $ 10. Short films, music videos and parts of the series are sold for $ 2 each. In addition, many films can be downloaded only by American users. Availability for a particular region varies from film to film.
And one more disappointment, which, however, is “planned”, so to speak. This is a video file format. Instead of high-definition video, as some optimists had hoped, the Apple store has files with a resolution of 640 × 480 with black bars at the top and bottom of the screen. Such a video format can be called optimized for mobile “iPods” rather than for modern plasma digital TVs of high resolution. On the 5-megabit channel one video can be downloaded in half an hour.
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On the merits of the online store iTunes can be said briefly. The main thing is that the films in the store will appear on the same day that their release on DVDs. Usually this happens a few months after the premiere of the film at the box office. Viewing files in the corporate program is organized very conveniently. The
screenshot of the film “The Hitchhiker's Guide to the Galaxy” shows that all the content is described by episodes that are shown in the context menu with the right mouse button. Thus, you can quickly go to any episode to choose from. The video is accompanied by high-quality Dolby Surround sound.