Needle for invention tricky or always remember the best

It is clear and natural that the implementation of any online project requires resources. This is money, time, specialists, "iron", domains ... And if everything is more or less clear with the first elements of the list, then the domains somehow fall out of this series.

Nobody argues, a good domain is a pleasant thing, very useful and, other things being equal, giving a starting advantage to interesting projects. But mark - starting! What am I talking about?..

Let's, for example, look at the sea of ​​fashionable Web 2.0 startups. All these flickr , del.iio.us and other digg -i. When you read lists of similar domains, you get the feeling that their authors suffered at the same time as a sick fantasy, dysgraphia, schizophrenia, and an abnormal love of syntax. Writings are so unpredictable that, say, in the Big City magazine, the authors managed to incorrectly write the name of the already mentioned flickr.com in a Web 2.0 article on one page three times .
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Well, the vast majority of projects that are related to Web 2.0 (let's not talk about Wikipedia & LinkedIn , which worked well until the invention of this newfangled term), appeared when interesting domains were occupied, and this resource was almost exhausted. Of course, you can buy a domain, but what is the price?

With the development of any startup there is a certain budget that can be spent on developing, promoting, developing, supporting and purchasing the same domain. This resource, even in the most fashionable startup, sadly, is finite, moreover, for sure it seems to the project participants insufficient. Taking into account the cost of "beautiful" domains, the cost of their purchase can become a noticeable part of the budget, and even exceed it. At the same time, as we see, in most cases, the budget prefers to spend directly on development, but the domain ... lack of resources forces to be inventive. As a result, now strange names in fashion - we are also Web 2.0!

Despite the terrifying names, these sites are popular. Yes, often the user can not immediately remember the domain, but it did not become a stumbling block. Look at the popularity of the same digg and compare with what the owners are forced to do with turning Netscape.com . Yes, they took the principle, yes, they took the idea and tried to transplant it to another popular resource, but the same effect cannot be achieved.

But let's put aside Web 2.0, especially since hardly anyone other than Tim O'Reilly can clearly articulate what it is. Take a look at the leaders in attendance - more and more different google , yahoo , ebay and Microsoft come across. Words, frankly, are not from among the dictionary "keywords". Yes, and domestic yandex from the same cohort. Something multidimensional can also occur, although more similar to the usual address - http://news.bbc.co.uk/ . So what? Yes, there was no such word as Google, but now it is such a general term that it is included in the Merriam-Webster Collegiate Dictionary . Let the search giant itself try to disown it .

Many will say that the domains in RuNet are incomparable with the domains in the com zone, but the project budgets differ by orders of magnitude. Although, in fact, the price of domains in the ru zone is a topic for a separate detailed conversation. The Russian domain market for a person from the side is opaque. Even high-profile deals with large numbers raise questions - was there really a deal, did the real amount correspond? Moreover, such doubts torment not only outside observers. I will quote Anton Sergo, Law Firm “ Internet and Law ”: “... I participated in transactions of up to 15 thousand USD. I also heard about large sums, but I DON'T know whether they were REALLY paid or whether they were advertising steps. ”

Do not idealize domains - yes, this is fine, but a good project will break through without it. The name of a really good service will still be remembered, and not remembered - they will bookmark it like this.