Behavioral targeting has appeared on MSN adCenter
The behavioral targeting feature in MSN adCenter appeared on Tuesday, reports Mediapost . The system studies the search history of users and the list of visited websites, on the basis of which it distributes people into 18 subject groups, including mobile users; active Internet users; gamers; film fans; young mothers and pregnant women; parents; travel seekers; car buyers; the researchers.
The advertiser can select one or more categories of users to display their search advertising by keyword.
In addition, the advertiser can choose the age of the audience and the geographic region of their residence, as well as the exact date and time for displaying advertising. With the exception of behavioral targeting, all of these features were available previously. Now, however, auto parts dealers, for example, can choose to display advertising only those users who have recently bought cars.
Behavioral targeting is one of the key technologies that differentiate the new generation MSN adCenter advertising platform from its main competitors, Google AdWords and Yahoo Search Marketing . The expanded targeting capabilities in the adCenter system are being tested since the release of the beta version of this platform in August 2005. The behavioral targeting feature was shown back in January 2006 , but only in September it became available to advertisers.
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Behavioral and demographic targeting is, of course, a very important functionality that really distinguishes Microsoft’s development from its competitors. The problem is that even extended functionality will not allow MSN to get closer to the leaders in the contextual advertising market, while MSN Search will not catch up on Google and Yahoo, and it is still very far behind. According to the latest statistics , in the US market, Google controls 43.7% of search traffic, Yahoo - 28.8%, and MSN - only 12.8%, with the share of MSN continuing to decline.
The advertiser can select one or more categories of users to display their search advertising by keyword.
In addition, the advertiser can choose the age of the audience and the geographic region of their residence, as well as the exact date and time for displaying advertising. With the exception of behavioral targeting, all of these features were available previously. Now, however, auto parts dealers, for example, can choose to display advertising only those users who have recently bought cars.
Behavioral targeting is one of the key technologies that differentiate the new generation MSN adCenter advertising platform from its main competitors, Google AdWords and Yahoo Search Marketing . The expanded targeting capabilities in the adCenter system are being tested since the release of the beta version of this platform in August 2005. The behavioral targeting feature was shown back in January 2006 , but only in September it became available to advertisers.
')
Behavioral and demographic targeting is, of course, a very important functionality that really distinguishes Microsoft’s development from its competitors. The problem is that even extended functionality will not allow MSN to get closer to the leaders in the contextual advertising market, while MSN Search will not catch up on Google and Yahoo, and it is still very far behind. According to the latest statistics , in the US market, Google controls 43.7% of search traffic, Yahoo - 28.8%, and MSN - only 12.8%, with the share of MSN continuing to decline.
Source: https://habr.com/ru/post/4377/
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