Online advertisers change tactics
Unlike television or radio, the Internet is a relatively new medium for advertising. The environment is interesting and tricky, because the consumer here has a pronounced will. He can easily abandon the "engine of progress" - he knows, for example, how to block pop-up or turn off the display of images in the browser.
However, the need to sell these clever products is urgent. Therefore, advertisers are looking for and making new paths to the attention of people.
Spencer Kelly, in his article on BBC News, talks about current techniques for conducting promotional and advertising campaigns on the Internet. Basically they have the same nature - communication. To promote a product on the web, you need something more than a bright promotional video or text - this is a fact. The campaign will become much more attractive if we indicate our disposition towards dialogue.
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You can communicate, but you can - do not interfere with communication, even if a frank fake carries forty on your tail. For example, the American film industry, which has an impeccable scent for money, calmly watched the boa look at how information about the still-filmed film by Samuel L. Jackson has been altered in online threads. The relaxed producers realized that the excitement around the deceptions — especially if they were funny — was very good, and did not interfere with the process, but in the end even approved it by including some ideas from the Internet users in the script of the film.
Another example is blogs, a platform for sharing content of consciousness. It's no secret that advertisers have recently opened their eyes to them, after which this recruiting of bloggers into "misleading Cossacks" began - all for the sake of getting a new highway to promote consumer goods in the growing online communities.
Social networks in this context are thought to be terra incognito, which holds great treasures in its depths. Spencer Kelly anticipates them, saying that people live on the web in huge communes - they spend a lot of time in communication, considering it a very important activity (mainly the MySpace social network is meant). "Millions of people are involved in these networks, networks are growing, their growth cannot be stopped." It is clear that there are millions of merchants in every corner of this environment - you just need to be able to find an approach to communities. However, advertisers have no well-established mechanisms here, and now is only time for improvisation and search.
However, the need to sell these clever products is urgent. Therefore, advertisers are looking for and making new paths to the attention of people.
Spencer Kelly, in his article on BBC News, talks about current techniques for conducting promotional and advertising campaigns on the Internet. Basically they have the same nature - communication. To promote a product on the web, you need something more than a bright promotional video or text - this is a fact. The campaign will become much more attractive if we indicate our disposition towards dialogue.
')
You can communicate, but you can - do not interfere with communication, even if a frank fake carries forty on your tail. For example, the American film industry, which has an impeccable scent for money, calmly watched the boa look at how information about the still-filmed film by Samuel L. Jackson has been altered in online threads. The relaxed producers realized that the excitement around the deceptions — especially if they were funny — was very good, and did not interfere with the process, but in the end even approved it by including some ideas from the Internet users in the script of the film.
Another example is blogs, a platform for sharing content of consciousness. It's no secret that advertisers have recently opened their eyes to them, after which this recruiting of bloggers into "misleading Cossacks" began - all for the sake of getting a new highway to promote consumer goods in the growing online communities.
Social networks in this context are thought to be terra incognito, which holds great treasures in its depths. Spencer Kelly anticipates them, saying that people live on the web in huge communes - they spend a lot of time in communication, considering it a very important activity (mainly the MySpace social network is meant). "Millions of people are involved in these networks, networks are growing, their growth cannot be stopped." It is clear that there are millions of merchants in every corner of this environment - you just need to be able to find an approach to communities. However, advertisers have no well-established mechanisms here, and now is only time for improvisation and search.
Source: https://habr.com/ru/post/4370/
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