You can apply for the launch of your product at the SXSW technology festival until January 17, 2019. The annual SXSW festival will be held from March 8 to March 17, 2019 in Austin.
BM Scheuer | Flickr | CC BY-NDHow to participate
This is an event for the demonstration and the announcement of ready-made products and services. It provides for preliminary work with a mentor and a procedure for peer review of projects by judges. The finalists will also have the opportunity for direct dialogue with potential investors.
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Apply for participation in the Release IT is necessary
until January 17 .
The basic conditions are as follows:
- start no earlier than January 1 and no later than March 17, 2019;
- you can submit only one product or service;
- cannot participate in the SXSW Pitch and EDU Launch;
- unfortunately, participation is paid ($ 30).
Tech.Co | Flickr | CC BY-SAThe jury of the final part of SXSW Release IT includes entrepreneurs, technology industry experts and investors. This year the jury members are:
- Andy Stoll (Andy Stoll) - a serial entrepreneur and one of the leaders of the Kauffman Foundation (Ewing Marion Kauffman Foundation);
- Jennifer Conley ( Jennifer Conley ) - co-founder of the Dallas Entrepreneurship Center (Dallas Entrepreneur Center);
- Todd Nuckols - Managing Director of the bootcamp for Lighthouse Labs developers and advisor to a number of other projects.
Ed Schipul | Flickr | CC BYExamples of past SXSW Release IT finalists:
What is SXSW
The festival is held in Austin (Texas). Back in the 70s
, major IT companies came to the city: IBM, AMD and Texas Instruments. They made a bet on graduates of a local university.
At that time, bar culture was developing throughout the state: new establishments were opened, where musicians experimented with vocals, instruments and texts. The atmosphere of freedom and creative Austin of those years even devoted a musical program "Austin City Limits".
At some point, the organizers of the New York Music Festival, New Music Seminar, turned to the editorial office of the local newspaper The Austin Chronicle with a proposal to hold their event in Austin. Although the project was not implemented, this idea formed the basis of SXSW.
“South by Southwest”
beats up Alfred Hitchcock’s movie title “North by Northwest” (North by Northwest). The festival was originally conceived as a musical, but the topics were significantly expanded. Now they are discussing movies, media, new technologies and startups. In 1994, a CD-ROM was presented at the festival. Later - streaming video and VR.
Brian Dooley | Flickr | CC BYDuring the festival, SXSW Accelerator worked for several years. Over 400 startups passed through it and in total attracted about $ 5 billion of investments. 16% of these startups were bought by companies such as Google, Huffington Post, Apple and Live Nation.
Since 2018, the SXSW Accelerator has been transformed into the SXSW Pitch event. This is a pitching start-up competition for SXSW. Here not only finished products (like at Release IT) are welcomed, but also projects at the idea stage. Unfortunately, the selection at this year's SXSW Pitch is
already closed .
These projects went to the SXSW Pitch event 2019 final.
Eventually
SXSW was conceived as a regional event, and turned into a large-scale festival, where famous musicians, politicians, representatives of corporations and young IT-companies gather.
SXSW Release IT is a good way to present your product or service within one of the largest IT events of the year.
You can apply for participation in Release IT until
January 17 . The final of the competition - the presentations of the finalists and the announcement of the winner - will be on March 8.
For two years in a row, I entered the SXSW Pitch event. This time I am also looking at applications for SXSW Release IT. In total, this is more than 500 project questionnaires. I think that such experience can be useful for preparing for accelerators and other support programs.
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