Crisis - time to advertise

Remember my topic “Who needs startups now?” In it, I, in particular, mentioned that during the crisis it is just necessary to invest in Internet projects and advertising (first, I mean, online advertising).
So, quite unexpectedly found confirmation of his words. In the book Games for the Mind: Training Creative Thinking, Michael Micalco has such a case.

During the Great Depression in the United States, when many firms reduced advertising to save money, Will Kellogg, executive director of Kellogg's, doubled the budget of the advertising campaign - for example, he erected a huge bulletin board in Times Square. Kellogg's company not only survived the depression successfully, but also came to prosperity.

American Will Keith Kellogg organizes a company for the production of "ready-made breakfasts" in the form of cornflakes. The technology was developed by Will’s brother, the doctor John Harvey Kellogg. Wheat and corn grains were rolled and rolled, and the resulting plates were cut into small flakes. The brothers were quite sure that their invention would save the always hurrying Americans from having to make breakfasts. You pour cereal into a bowl, pour it over with milk - and are fed up to lunch itself.