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What explains the difference in Google search results?

The official Google blog explains in detail how the search engine handles requests with letter characters : accents, French axan-graves, etc.

If there is a letter in the search query, then Google’s search results will include pages that mention the word in both versions: with or without the letter. For example, the search query [México] searches for pages with the word “Mexico” and pages with the word “México” ( copy the link to the screenshot into the clipboard ).

On the other hand, if the search query contains a word without letter characters, which, however, often occurs with letter characters, then again, both variants will be present in the search result. This can be seen on the search query [Mexico] ( link to the screenshot ).

The search engine also takes into account the user interface language. On this depends on a set of letters, which the system equates to the usual writing of characters. A search query with a French ax-grave will lead to different search results, depending on whether the user interface is French or some other. At the same time, documents in the user interface language are considered more relevant.
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Thus, search results in response to the same query vary depending on the user interface language. In addition, they may change depending on its physical location, which is calculated by IP address.

Additionally, a variety of personal settings for each user are taken into account, for example, issuing only pages in the native language or activating a search based on the history of search queries (personalized search).

To assess the difference in search results, take the same search query [Mexico], which we carried out from the English interface, and run it from the interface with the Spanish language: link to the screenshot . You can immediately notice how the number of documents with letter-by-letter characters increased in the output, although there was no such character in the request itself.

Google search engine options allow the user to forcibly restrict the issuance of a particular spelling variant. You can get among the search results only the option “Mexico” or only “México”. To do this, add the “+” symbol to the beginning of the search query: [+ Mexico] ( link to the screenshot ) or [+ México].

Source: https://habr.com/ru/post/4357/


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