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Flights in a dream and in reality. Startups in an era of change (2)

He finished two of his notes about web startups at the time of the completion of the second gold rush and the associated “web-twin start-up culture” associated with this sunset with its slogan “faster, cheaper, more fun, easier”. The first article looks at how the overall economic crisis and the state of the social network market focused on individual users (B2C) affected the life of startups. In the second article, we are talking about the Internet business-oriented (B2B) market: Enterprise 2.0 and Cloud Computing. The notes turned out to be rather long, obviously going beyond the limits set forth by the Habrava genre. Therefore, in Habré, I decided to present them with a general introduction posted on the “Startups” blog, and general conclusions, which I place below in the corresponding thematic blog ...


1. The outbreak of the global economic crisis has significantly brought closer the “moment of truth” for Web 2.0.

2. The era of the second gold rush on the Internet ends completely and irrevocably.
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3. Together with it comes the end of the “web-based startup culture”, based on the rule “faster, cheaper, more fun, easier”.

4. Despite this, the technical concepts of Web 2.0 will live and develop successfully for a long time, gradually moving into something new. How this new will be called is not the crux of the matter.

5. A lot of this new will be focused around the business-oriented Internet (Enterprise 2.0), the remotely-distributed information processing inherent in Cloud Computing technologies, and mobile devices.

6. The Web 2.0 market will have a very small number of key players, who will eventually have to find a business model that suits all the actors in this market, unify and standardize the main decisions.

7. The share of startups in the market for Web 2.0 and the Internet, in general, will decrease dramatically and become more natural in relation to all other established market segments. Not a single web will be a startup!

8. The areas of activity of the overwhelming majority of startups will change here. Research and (mostly) service start-ups will come to replace the developer. Such a startup for its creator will increasingly be a “matter of life”.

9. Working for the rest of the developing startups will be slower, more expensive, more difficult, but still ... fun.

10. Having fun, despite the fact that their creative imagination will be more and more limited to various kinds of standards inherent in any “adult” industry.

11. Investors of web projects still have a difficult process of rethinking all this and developing new “post-web-based” rules of the game.

I remind you that all notes are in iTech Bridge:
Part One: About the fate of web startups in the B2C market
The second part: About the fate of web startups in the B2B - market

Source: https://habr.com/ru/post/43568/


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