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"Yandex" hit the doorway

In the past few weeks, Russian “black optimizers” may have noticed that Yandex has become much faster to exclude doorway pages from the search index. Technical Director of Yandex Ilya Segalovich assures: this is only the beginning.

On the forums, "black optimizers" recently began a real tantrum :

“I don’t remember that personally the ru-doors brought me so little money, as it has become in the last two or three weeks ,” says one of the black optimizers, who is hiding behind the nickname Dmitry Guglov . - Yes, and looking at the top 10 masters of the rut of search per day (August 25, 2006), I want to cry: the results are relatively normal only for the first four places, the rest is just awful. I keep quiet about myself, I will finish the day at about 25-27 place .

The reason for this nightmare is in the new filtering system, which began to be used on Yandex: “In Yandex, the doorways completely stopped staying longer than a day or two, and little doorways, huge, and with a redirect, and without it, and even with design and a specific zakos under the usual site ... Any ban on cheers. At least, all my tricks did not help to reach the previous level ” .
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One can only sympathize with the doorkeeper, who has lost a significant part of his income. But even sadder is that in this situation, he may even lose his job. “Interestingly, is this a temporary moment or the beginning of the end of the era of mass road construction in RuNet?” The door builder wonders.

The “Habrakhabra” editors turned for comment to Ilya Segalovich, Yandex’s technical director: “Perhaps the author of the note (by the way, he is one of the active builders of doorways) is right that, in Yandex, doorways of any type have stopped holding out for more than a day or two . We really spent an important stage in the improvement of the anti-spam system: according to our own measurements, the share of extra spam in the second half of the summer has noticeably and steadily dropped , ”he said.

Naturally, doorwayers have no idea exactly what changes have been made to the work algorithms of Yandex in order to more accurately identify doorways. Ilya Segalovich and a few other people who know, they will not tell anyone.

The latest actions of Yandex are far from the last round of the fight against road builders: “We see that road construction is still a profitable business, and we need to work hard. There is still room to develop the system and we intend to unwind the “flywheel” of our antispam with even greater energy. Users of the search engine “Yandex” should see a high-quality issue free of spam - this is our number one priority , ”said Ilya Segalovich.

Source: https://habr.com/ru/post/4347/


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