British cigarettes will be twins
in England there will be a ban on any decals on a cigarette pack. According to the Guardian , the Ministry of Health of Great Britain decided to take such unprecedented measures in the field of tobacco control. Out of the law will be color, graphics, brand name writing and logo.
Since the decision came into force, absolutely all cigarette packs in the country should look the same - simple cardboard packaging and a single black font, information on the composition of the product and a standard warning about the harmful effects of tobacco on the health of citizens.
This is how tobacco departments will now look in British supermarkets:
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The proposal caused a flurry of responses and agitated British society more than a total ban on smoking in public places. Representatives of tobacco companies are already predicting a sharp decline in sales and are beginning to calculate future losses.
According to analysts, the consequences of rebranding are more concerned with premium brands such as Marlboro, Silk Cut, Benson and Hedges. The average cost of cigarettes in this segment is £ 6. The disappearance of the distinctive features of brands can cause re-segmentation of the tobacco product market and cause people to pay attention to cheaper cigarettes, costing £ 3.50 to £ 4. If there is no difference - why pay more?
Officials, in turn, expect that bringing cigarette packs to a single pattern will seriously affect the brand image and, as a result, will lead to a reduction in young people who have succumbed to the charm of the advertising legend.
(with)
Since the decision came into force, absolutely all cigarette packs in the country should look the same - simple cardboard packaging and a single black font, information on the composition of the product and a standard warning about the harmful effects of tobacco on the health of citizens.
This is how tobacco departments will now look in British supermarkets:
')
The proposal caused a flurry of responses and agitated British society more than a total ban on smoking in public places. Representatives of tobacco companies are already predicting a sharp decline in sales and are beginning to calculate future losses.
According to analysts, the consequences of rebranding are more concerned with premium brands such as Marlboro, Silk Cut, Benson and Hedges. The average cost of cigarettes in this segment is £ 6. The disappearance of the distinctive features of brands can cause re-segmentation of the tobacco product market and cause people to pay attention to cheaper cigarettes, costing £ 3.50 to £ 4. If there is no difference - why pay more?
Officials, in turn, expect that bringing cigarette packs to a single pattern will seriously affect the brand image and, as a result, will lead to a reduction in young people who have succumbed to the charm of the advertising legend.
(with)
Source: https://habr.com/ru/post/43467/
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