Death banner ads

In my opinion, the banner type of advertising has become obsolete. Yes, there are interesting solutions in this direction, but as a class it is yesterday. Banners may occupy their small niche, but the market and the consumer are waiting for the emergence of a new advertising format, devoid of the disadvantages of banner technology, such as annoying animation, annoying location near the hot spots on the site, an ambiguous reaction to mouse actions, etc. Let me formulate the basic "parameters" of the new format.

Advertising of the new format should be unobtrusive: not violating the overall design of the pages, it is easy to fold and unfold at the request of the user (and not the advertiser), to be accessible from different devices (and therefore optimized for viewing on these devices). Advertising should be more informative: in addition to the link to the site, it must contain the name of the company / brand, contact numbers, email addresses, etc. The advertising module must be presented in several versions at once (video, text, static graphics) and the user must have the tools to change the type and location of advertising modules on the site. The user should have the right to refuse to view advertising on the site instead of receiving advertising messages by mail. This list is endless.

Does this definition of Yandex.Direct or Google.Adwords? Partly. Obviously, they are moving in the right direction, but they lack only the interactivity of user interaction. Advertising consumer has the right to choose which advertising to watch and how to contact the advertiser.
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When such a format of advertising appears, one can only guess, but I am sure that the market will benefit from it.