Another city decided to have its own top-level domain zone. Following Berlin, Paris and New York, the idea of getting a first-level domain was attended to by the city council of Barcelona. It is assumed that the new domain zone will be called BCN.
The ICANN initiative to allow registration by individuals and organizations of their own first-level domain zones did not leave calm the leaders of many large cities. The first decision to pursue their own domain was announced by the representatives of Berlin (BERLIN), Paris (PARIS) and New York (NYC). Now they were joined by Barcelona, whose city council wanted the domain zone BCN.
Barcelona is known as one of the largest European tourist centers. Millions of tourists from all over the world visit it every year. Therefore, city leaders suggest that their own domain zone will certainly interest commercial companies. Special hopes, of course, are placed on the tourism sector. However, the ideologues of this idea care not only about making profit. They suggest that, thanks to their own domain zone, the sites in it "will acquire national identity and local identity." In addition, BCN, in their opinion, will contribute to the promotion of the Barcelona brand.