MSN is testing its own content system.
In the contextual advertising market will soon be the third major player. Microsoft, which began open testing the ContentAds platform, is going to join Google AdSense and the Yahoo Publisher Network .
According to Western bloggers, Microsoft has started sending out the first invitations to test the ContentAds platform, which allows you to place contextual advertising on partner sites.
The fact that Microsoft is developing the ContentAds platform became known in February 2006 , when at one of the technology conferences, the developers from the MSN adCenter division reported this. At the same time, they said that the new platform will be released before the end of this year.
And the long-awaited day has come. Yesterday, Microsoft began sending invitations to websites that have a chance to become content content advertising sites. During the pilot testing program will be tested, first of all, on the sites of the MSN portal , as well as with selected partners. Among the partners may be a large social network Facebook , with which the other day the relevant agreement was concluded.
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According to the developers, when choosing an ad for display, the ContentAds contextual advertising system takes into account not only the content of the page where the advertising module is located, but also the age of visitors to this page and their place of residence (perhaps all this information comes from MS Passport ). In other words, the ContentAds engine supports demographic targeting and geo-targeting. Advertisers can place their ads based on all these factors and bargain with each other for keywords. If you believe the preliminary description of the system, it will be even more technological than AdSense, since the latter does not support demographic targeting.
Apparently, ContentAds engine is quite ready for commercial use and its official launch will take place very soon. The exact launch date is not reported. It is possible that it will take place at the end of 2006 or the beginning of 2007.
Increasing competition between Google AdSense, Yahoo Publisher Network and ContentAds contextual advertising platforms is beneficial for both site owners and advertisers. First, competition will stimulate the technical development of these systems and the emergence of new functions. Secondly, the competition of advertising providers can lead to an increase in revenue of advertising sites.
According to Western bloggers, Microsoft has started sending out the first invitations to test the ContentAds platform, which allows you to place contextual advertising on partner sites.
The fact that Microsoft is developing the ContentAds platform became known in February 2006 , when at one of the technology conferences, the developers from the MSN adCenter division reported this. At the same time, they said that the new platform will be released before the end of this year.
And the long-awaited day has come. Yesterday, Microsoft began sending invitations to websites that have a chance to become content content advertising sites. During the pilot testing program will be tested, first of all, on the sites of the MSN portal , as well as with selected partners. Among the partners may be a large social network Facebook , with which the other day the relevant agreement was concluded.
')
According to the developers, when choosing an ad for display, the ContentAds contextual advertising system takes into account not only the content of the page where the advertising module is located, but also the age of visitors to this page and their place of residence (perhaps all this information comes from MS Passport ). In other words, the ContentAds engine supports demographic targeting and geo-targeting. Advertisers can place their ads based on all these factors and bargain with each other for keywords. If you believe the preliminary description of the system, it will be even more technological than AdSense, since the latter does not support demographic targeting.
Apparently, ContentAds engine is quite ready for commercial use and its official launch will take place very soon. The exact launch date is not reported. It is possible that it will take place at the end of 2006 or the beginning of 2007.
Increasing competition between Google AdSense, Yahoo Publisher Network and ContentAds contextual advertising platforms is beneficial for both site owners and advertisers. First, competition will stimulate the technical development of these systems and the emergence of new functions. Secondly, the competition of advertising providers can lead to an increase in revenue of advertising sites.
Source: https://habr.com/ru/post/4344/
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