If you managed to score a place, then in the morning you can have a great time on the subway Read, for example, or sleep. But if in the first case you most likely get to your destination without any problems, then what to do in the second? Tokyo designer Pyocotan tried to solve problems using a special sleep mask - Noriko-san. While the owner is sleeping, the LEDs on the display draw the name of the station in a creeping line where he needs to go. At first glance, the device looks promising, despite the fact that the developer, as can be seen from the photo, did not particularly bother with the appearance of the device. But the problem, as it turned out, was not in the technique. The problem is people. The first testing of the Noriko-san mask failed miserably - the author overslept his station. In the Tokyo subway there was not a single person who deigned to wake the sleeping artist. However, it is assumed that the mask will be sold at a price of 20,000 yen ($ 200).