Google and Skype cross VoIP services
Internet companies Google and eBay have an alliance. It concerns advertising on the eBay portal, as well as the use of Skype and Google Talk VoIP software to create Click-to-Call services.
Under the new contract , Google will become the exclusive provider of contextual advertising on eBay pages outside the United States. In May of this year, eBay entered into a similar agreement on US traffic with the search engine Yahoo.
In addition, the deal between Google and eBay implies some kind of sharing of their Skype and Google Talk communication programs as part of the new Click-to-Call feature that will connect users and advertisers on both eBay and Google. How this sharing will be implemented and what kind of new service it is - is not reported yet. The financial terms of cooperation are also kept secret.
For buyers and sellers on the eBay website, the Click-to-Call service, that is, the voice communication function, is now available. It allows you to launch Skype with one click and dial the specified number to talk on the phone with the seller of a particular item at an auction. Thanks to the alliance with Google, one-click calling via Skype may be somehow integrated with Google Talk and made available to a wider audience.
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At the same time, Google has provided its site visitors with a similar “one-click call” function. The service is also called “Click-to-Call” and allows you to call the advertiser from a regular home phone without showing him your phone number. In this case, Google performs the role of a “call center,” the intermediary on whose behalf both the advertiser and the user are making calls. The search engine links them together.
Apparently, as a result of cooperation between eBay and Google, a single unified Click-to-Call model will be created so that the user can call with one click of the mouse on the text banner on both eBay and in the AdWords system. It is known that in the eBay and Google deal both programs appear: Skype and Google Talk. It is possible that they will in some way be compatible with each other. Testing a new joint service will begin in early 2007.
Under the new contract , Google will become the exclusive provider of contextual advertising on eBay pages outside the United States. In May of this year, eBay entered into a similar agreement on US traffic with the search engine Yahoo.
In addition, the deal between Google and eBay implies some kind of sharing of their Skype and Google Talk communication programs as part of the new Click-to-Call feature that will connect users and advertisers on both eBay and Google. How this sharing will be implemented and what kind of new service it is - is not reported yet. The financial terms of cooperation are also kept secret.
For buyers and sellers on the eBay website, the Click-to-Call service, that is, the voice communication function, is now available. It allows you to launch Skype with one click and dial the specified number to talk on the phone with the seller of a particular item at an auction. Thanks to the alliance with Google, one-click calling via Skype may be somehow integrated with Google Talk and made available to a wider audience.
')
At the same time, Google has provided its site visitors with a similar “one-click call” function. The service is also called “Click-to-Call” and allows you to call the advertiser from a regular home phone without showing him your phone number. In this case, Google performs the role of a “call center,” the intermediary on whose behalf both the advertiser and the user are making calls. The search engine links them together.
Apparently, as a result of cooperation between eBay and Google, a single unified Click-to-Call model will be created so that the user can call with one click of the mouse on the text banner on both eBay and in the AdWords system. It is known that in the eBay and Google deal both programs appear: Skype and Google Talk. It is possible that they will in some way be compatible with each other. Testing a new joint service will begin in early 2007.
Source: https://habr.com/ru/post/4336/
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