Obama = Nokia, McCain = Apple

Presidential elections in the United States will be held in almost a week, and the analytic group Synovate conducted a fun and unusual study of the election campaigns of both serious presidential candidates.



After analyzing the strategies of Barack Obama, the experts came to the conclusion that the main words for the black challenger are “you, you, you,” since he associates himself very much with the key questions for the US residents. And all this happens precisely in the key of the nation, and not of the candidate himself.
Very similar, according to basic principles, is the marketing position of Nokia in the market, only the phrase “Connecting People” indicates everyone around, excluding himself.

With potential voters, Obama mainly discusses four main topics: health care, the desire for change, the war in Iraq and education.
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John McCain, on the contrary, focuses voters on himself, both in a professional and personal context: I myself, my life experience, a rich military past.
Apple and Coca-Cola trademarks use the same, sometimes very tricky, strategy.

via Textually