“Softkey” and “Sounds” launch a startup Soundkey.Ru
September 1, 2006 is a landmark date not only for online music stores operating under the “old- fashioned ” schemes. In a business with new ideas, serious people are catching up who will begin to sell digital content legally.
Startup Sonya Sokolova, who created Zvuki.Ru , is being implemented jointly with Softkey . “We worked closely on the idea of distributing legal digital content when Andrey Kuzin, the head of 3DNews , when he heard about the project from me, said in his categorical manner:“ You need to show this to Muchnik, ”says Sonya. “At three in the morning, he rang Felix to give him an idea.” Felix was not particularly surprised, and the next day we talked. It turned out that he was also thinking about creating a music section on Softkey. Soon we became co-founders of the new project. ” Its name is Soundkey .
According to Sony, the project will be fundamentally different from Western counterparts - in particular, from iTunes : "We created a system of distributed access to the content of authors, sites and users." Any musician or label, having registered in the system and having signed a contract with Soundkey, will be able to sell his music on any windows and sites included in the system. At the same time, the client sees what has been downloaded and by whom, how much and to whom the money is due. The showcase, in turn, “sees” what is downloaded from it and how much it “drops” for purchases. The mechanism of interaction is completely transparent to all participants in the process, which is its merit, says Sonia.
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The cost of the composition in this b2b-project will be determined by the author. Creators of Soundkey assure that even now major companies that plan to take part in the service, are voicing very democratic prices.
At first, Soundkey does not count on huge profits: “After all, we are essentially re-opening the online sales market for labels”.
Efforts to promote the catalog, according to Sonya Sokolova, will focus on the "center" showcases located on the pages of several major players. “In addition, any group will be able to take part in the promotion of the system, creating its own storefront, any website, creating a thematic section, etc. Of course, Softkey and Sounds also use their marketing power, ”she added.
Startup Sonya Sokolova, who created Zvuki.Ru , is being implemented jointly with Softkey . “We worked closely on the idea of distributing legal digital content when Andrey Kuzin, the head of 3DNews , when he heard about the project from me, said in his categorical manner:“ You need to show this to Muchnik, ”says Sonya. “At three in the morning, he rang Felix to give him an idea.” Felix was not particularly surprised, and the next day we talked. It turned out that he was also thinking about creating a music section on Softkey. Soon we became co-founders of the new project. ” Its name is Soundkey .
According to Sony, the project will be fundamentally different from Western counterparts - in particular, from iTunes : "We created a system of distributed access to the content of authors, sites and users." Any musician or label, having registered in the system and having signed a contract with Soundkey, will be able to sell his music on any windows and sites included in the system. At the same time, the client sees what has been downloaded and by whom, how much and to whom the money is due. The showcase, in turn, “sees” what is downloaded from it and how much it “drops” for purchases. The mechanism of interaction is completely transparent to all participants in the process, which is its merit, says Sonia.
')
The cost of the composition in this b2b-project will be determined by the author. Creators of Soundkey assure that even now major companies that plan to take part in the service, are voicing very democratic prices.
At first, Soundkey does not count on huge profits: “After all, we are essentially re-opening the online sales market for labels”.
Efforts to promote the catalog, according to Sonya Sokolova, will focus on the "center" showcases located on the pages of several major players. “In addition, any group will be able to take part in the promotion of the system, creating its own storefront, any website, creating a thematic section, etc. Of course, Softkey and Sounds also use their marketing power, ”she added.
Source: https://habr.com/ru/post/4327/
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