Marketers urge to meet with Sarah, she's cool
“Sarah is so funny and cute,” they praise the girl on the site of the women's magazine JANE . “It is incomprehensible how she managed to preserve her chastity by the end of the third decade!”
The girl needs help, she herself insists on it. Sarah recently appealed to the editorial board asking for help in finding the first man, and now the site has an announcement of the following content: “Meet Sarah, she is cool. Sarah hopes to lose her virginity until her thirties in November. Help her in this. ”
“Yes, just do it,” echoes the heroine of the play. On the JANE website, the project has a branch of pages with Sarah's blog , videotaping her story about the disaster, and other cognitive information. The blog publishes impressions of the girl from dating, as well as brief interviews of the guys who had dinner with her. That is, in covering the issue, the experience of female gloss workers is felt.
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Sarah’s story is truly heartbreaking, but don’t take her too seriously, otherwise she will open your mind. Briefly: due to her timidity and teenage problems with her appearance, Sarah spent her youth in educational institutions for girls. She is already thirty, she has blonde hair and the work of a secretary in New York, but has no sex - never once did Sarah run into a guy for whom feelings would arise. "I did not think that I would remain a virgin by the age of thirty, but I am here," she sighs.
Will it be a surprise if it turns out that this whole story, like the script for its promotion, is entirely the result of the marketing aspirations of the magazine's employees? There are enough reasons for suspicion: too often the publication logo flashes in the illustrations, its role in this “charity” process is too emphasized.
Be that as it may, if what is happening on the JANE website is a PR move, it will definitely be noted by the relevant experts. At the same time the cost of such a campaign does not seem significant. All in all: a “catchy” mass scenario, which is easy to learn by reading the tabloid press, and several personalities, eager for fame at any cost.
The girl needs help, she herself insists on it. Sarah recently appealed to the editorial board asking for help in finding the first man, and now the site has an announcement of the following content: “Meet Sarah, she is cool. Sarah hopes to lose her virginity until her thirties in November. Help her in this. ”
“Yes, just do it,” echoes the heroine of the play. On the JANE website, the project has a branch of pages with Sarah's blog , videotaping her story about the disaster, and other cognitive information. The blog publishes impressions of the girl from dating, as well as brief interviews of the guys who had dinner with her. That is, in covering the issue, the experience of female gloss workers is felt.
')
Sarah’s story is truly heartbreaking, but don’t take her too seriously, otherwise she will open your mind. Briefly: due to her timidity and teenage problems with her appearance, Sarah spent her youth in educational institutions for girls. She is already thirty, she has blonde hair and the work of a secretary in New York, but has no sex - never once did Sarah run into a guy for whom feelings would arise. "I did not think that I would remain a virgin by the age of thirty, but I am here," she sighs.
Will it be a surprise if it turns out that this whole story, like the script for its promotion, is entirely the result of the marketing aspirations of the magazine's employees? There are enough reasons for suspicion: too often the publication logo flashes in the illustrations, its role in this “charity” process is too emphasized.
Be that as it may, if what is happening on the JANE website is a PR move, it will definitely be noted by the relevant experts. At the same time the cost of such a campaign does not seem significant. All in all: a “catchy” mass scenario, which is easy to learn by reading the tabloid press, and several personalities, eager for fame at any cost.
Source: https://habr.com/ru/post/4323/
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