The crisis is one of the options for a business strategy.
Recently around one hysteria about the crisis. The forecasts vary from optimistic to postapoleptic. Some call for digging dugouts and buying canned meat.
The economy is quite strongly tied to psychology. Everyone around says the words “crisis”, “stognation” and this intensifies panic. Everyone chews the causes of the crisis, its consequences, but very rarely there are interesting opinions with the answer to the question “What to do?”. I will consider this issue as an Internet company manager and a private investor.
As usually we will consider 3 variants of events:
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Optimistic - the crisis affects only the banking sector, the drop in demand for goods and services is insignificant, the dollar remains within 30 rubles. After the elections in the USA everything will be fine.
Realistic - the crisis reaches the real sector, 1-2 years of a serious slowdown in the economy, the devaluation of the ruble.
Pessimistic - the devaluation of the dollar, the US failure to meet its obligations, the stagnation of the economy.
We do not consider the post-apocalyptic option - we will just work for food :)
The action scenario needs to be worked out only for a realistic scenario. With an optimistic (it seems to me very unlikely) forecast, it is not worth twitching too much, with pessimistic forecasts it is difficult to build.
In a realistic way, my business is a strategy:
1. Increase sales efforts. Sales make money, existing customers will reduce the volume of orders, it is necessary to compensate for these drawdowns. In a crisis, many people leave, and those who remain on the market take their share.
2. Reduce costs.
I minimize all long-term projects, office expansion is postponed, optimization of costs for advertising, communications, and other articles. But you do not need to save on the image component, it is a strong call for customers on the stability of the company.
3. Product change.
Building up the intellectual component in products, solving customer problems, not selling.
4. Shuffling frames.
From bankrupt companies you can hire good specialists and remove lazy people from the company. Cleaning the rows is obligatory. Working with the psychological climate in the team, work aimed at social security of workers.
There are still uncovered questions:
1. Amendment of contracts for the protection of prices against the devaluation of the ruble.
2. Financial issues - how to save current funds? I study the liquidity of various assets during a crisis.
On the whole, I view the crisis as a positive health process - weak or over-healed companies will leave the market, they will have to work a lot, resources will have to be very well distributed, but in general, a crisis is a positive stress.
As a private investor, I expect to wait for the “bottom” of the crisis and invest in stocks. Well, self-realization is a crisis of crisis, and life does not stop and money is just a means to achieve goals.
PS I opened a small site where I post interesting materials on company management strategies and behavior for a private investor during a crisis http://crisis-2008.ru/ .
The economy is quite strongly tied to psychology. Everyone around says the words “crisis”, “stognation” and this intensifies panic. Everyone chews the causes of the crisis, its consequences, but very rarely there are interesting opinions with the answer to the question “What to do?”. I will consider this issue as an Internet company manager and a private investor.
As usually we will consider 3 variants of events:
')
Optimistic - the crisis affects only the banking sector, the drop in demand for goods and services is insignificant, the dollar remains within 30 rubles. After the elections in the USA everything will be fine.
Realistic - the crisis reaches the real sector, 1-2 years of a serious slowdown in the economy, the devaluation of the ruble.
Pessimistic - the devaluation of the dollar, the US failure to meet its obligations, the stagnation of the economy.
We do not consider the post-apocalyptic option - we will just work for food :)
The action scenario needs to be worked out only for a realistic scenario. With an optimistic (it seems to me very unlikely) forecast, it is not worth twitching too much, with pessimistic forecasts it is difficult to build.
In a realistic way, my business is a strategy:
1. Increase sales efforts. Sales make money, existing customers will reduce the volume of orders, it is necessary to compensate for these drawdowns. In a crisis, many people leave, and those who remain on the market take their share.
2. Reduce costs.
I minimize all long-term projects, office expansion is postponed, optimization of costs for advertising, communications, and other articles. But you do not need to save on the image component, it is a strong call for customers on the stability of the company.
3. Product change.
Building up the intellectual component in products, solving customer problems, not selling.
4. Shuffling frames.
From bankrupt companies you can hire good specialists and remove lazy people from the company. Cleaning the rows is obligatory. Working with the psychological climate in the team, work aimed at social security of workers.
There are still uncovered questions:
1. Amendment of contracts for the protection of prices against the devaluation of the ruble.
2. Financial issues - how to save current funds? I study the liquidity of various assets during a crisis.
On the whole, I view the crisis as a positive health process - weak or over-healed companies will leave the market, they will have to work a lot, resources will have to be very well distributed, but in general, a crisis is a positive stress.
As a private investor, I expect to wait for the “bottom” of the crisis and invest in stocks. Well, self-realization is a crisis of crisis, and life does not stop and money is just a means to achieve goals.
PS I opened a small site where I post interesting materials on company management strategies and behavior for a private investor during a crisis http://crisis-2008.ru/ .
Source: https://habr.com/ru/post/43194/
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