YouTube launches advertising platform
The largest video service on the Internet has finally presented its advertising model, with the help of which the business should come out of the minus. The unique YouTube model uses site rental and viral marketing.
The YouTube advertising platform will be based on two pillars: 1) brand channels through which advertisers can distribute their own video content; 2) advertising videos that will direct users to the advertiser’s brand channels through viral marketing.
Brand channels are made available to the advertiser. Those can broadcast through their channels any content in any quantity, as well as change the appearance of a web page, add logos and other graphics to it. In fact, brand channels are rented places on the site. These "corners with advertising" are closely integrated into the rest of the site structure and are friendly to the user community, that is, advertising is optimized for the audience as much as possible. In this sense, YouTube’s brand feeds resemble a similar service on the MySpace social network. There, the advertiser has the opportunity to register his own brand or trademark as an ordinary “user”. It, in turn, can be "besieged" by other users. This is another example of how the advertising model adapts to the logic of the web service.
Promotional videos are posted on the website in the right part of the title page. It starts when you click on it. Due to the reverse url, which are issued by pressing the button “Show a friend”, these videos will attract the audience to the advertisers brand channels. This scheme seems to be an important innovation, because advertisers could publish their own videos before, and for free. But there was no mechanism (even paid) that could provide these videos with the necessary audience. Now there is such a mechanism, and it is tightly integrated into the viral marketing system.
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The first advertiser who opened the brand channel on YouTube was Warner Bros., the studio that created the Paris Hilton channel in connection with the future release of her first music album, Paris. Two days after the first video was posted, this channel has already gained almost two thousand subscribers and registered more than 120 thousand views.
YouTube is hoping to attract advertisers not only from the entertainment industry, but also from other areas. They will be advertised through media partners who will create the necessary content.
The YouTube advertising platform will be based on two pillars: 1) brand channels through which advertisers can distribute their own video content; 2) advertising videos that will direct users to the advertiser’s brand channels through viral marketing.
Brand channels are made available to the advertiser. Those can broadcast through their channels any content in any quantity, as well as change the appearance of a web page, add logos and other graphics to it. In fact, brand channels are rented places on the site. These "corners with advertising" are closely integrated into the rest of the site structure and are friendly to the user community, that is, advertising is optimized for the audience as much as possible. In this sense, YouTube’s brand feeds resemble a similar service on the MySpace social network. There, the advertiser has the opportunity to register his own brand or trademark as an ordinary “user”. It, in turn, can be "besieged" by other users. This is another example of how the advertising model adapts to the logic of the web service.
Promotional videos are posted on the website in the right part of the title page. It starts when you click on it. Due to the reverse url, which are issued by pressing the button “Show a friend”, these videos will attract the audience to the advertisers brand channels. This scheme seems to be an important innovation, because advertisers could publish their own videos before, and for free. But there was no mechanism (even paid) that could provide these videos with the necessary audience. Now there is such a mechanism, and it is tightly integrated into the viral marketing system.
')
The first advertiser who opened the brand channel on YouTube was Warner Bros., the studio that created the Paris Hilton channel in connection with the future release of her first music album, Paris. Two days after the first video was posted, this channel has already gained almost two thousand subscribers and registered more than 120 thousand views.
YouTube is hoping to attract advertisers not only from the entertainment industry, but also from other areas. They will be advertised through media partners who will create the necessary content.
Source: https://habr.com/ru/post/4314/
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