Classmates are still confident of close sufficiency
On Thursday, the founder of the social network Odnoklassniki.ru Albert Popkov told some news about the state of health of his brainchild. “Our priorities are changing. Previously, we mainly thought about capturing a larger market share, but now we want, first of all, to be safe from surprises, ”he said during a discussion at one of the sections of the Russian Internet Week forum.
The question of profits "Classmates" for themselves, apparently, settled. Developing a monetary theme, Albert expressed the hope that "already this month the company will reach an operational payback." And once again confirmed it a few minutes later.
The fact that the social network will become self-supporting by the end of this year, Popkov last publicly spoke in July. But even then and now this fact is surprising - the data on profits for the first quarter of 2008 was not encouraging, but there are no new ones yet.
But within the framework of the new anti-crisis strategy, additional paid services will be introduced on the website in the forced mode. Although, having said this, Albert immediately agreed that “paid services do not attract people in the long run. When people face the question "how to feed a family?", Spending on entertainment will decrease. And our site just gives entertainment. ”
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He did not express optimism about advertising revenues: “advertising budgets for the next year will not be so big. Small companies will actively cut them. ”
The growth rate of the user base Mr. Popkov tied to the growth rate of Internet penetration in the country. “Mainly broadband,” he added.
The question of profits "Classmates" for themselves, apparently, settled. Developing a monetary theme, Albert expressed the hope that "already this month the company will reach an operational payback." And once again confirmed it a few minutes later.
The fact that the social network will become self-supporting by the end of this year, Popkov last publicly spoke in July. But even then and now this fact is surprising - the data on profits for the first quarter of 2008 was not encouraging, but there are no new ones yet.
But within the framework of the new anti-crisis strategy, additional paid services will be introduced on the website in the forced mode. Although, having said this, Albert immediately agreed that “paid services do not attract people in the long run. When people face the question "how to feed a family?", Spending on entertainment will decrease. And our site just gives entertainment. ”
')
He did not express optimism about advertising revenues: “advertising budgets for the next year will not be so big. Small companies will actively cut them. ”
The growth rate of the user base Mr. Popkov tied to the growth rate of Internet penetration in the country. “Mainly broadband,” he added.
Source: https://habr.com/ru/post/43077/
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