CNNMoney: A new dot-com bubble swells around social networks
Last summer, News Corp. made a rather unexpected acquisition by buying Intermix Media, an Internet company for $ 580 million, whose main property was the social network MySpace . The purchase was extremely successful. After that, the popularity of Myspace continued its rapid growth, which immediately affected the increase in advertising profits and growth shares News Corp. At the same time, the shares of other “old” media companies Time Warner and Viacom went down. In the summer of 2006, the difference between them became clearly striking (see the chart for 6 months ). Thus, thanks to the successful acquisition of Internet assets, News Corp. secured herself and her business from competitors, and in addition for the first time in her history she was included in the list of the most innovative companies in the world .
Naturally, the success of News Corp. did not go unnoticed for the whole market. Competitors media companies enviously look at the "ugly duckling" and think how to create something similar. They have already begun to look closely to similar social networks, such as Facebook and Bebo . Those, in turn, raised the assessment of their own assets to unrealistic heights, writes CNNMoney .
It is rumored that the social network Facebook is also looking for a buyer and recently rejected a purchase offer of $ 750 million. Owners value their business at $ 2 billion, which is almost three times more than the amount paid a year ago for Myspace. But Facebook attendance is several times lower.
It is possible that medical companies such as Walt Disney, Viacom and Time Warner may repeat the mistakes that many of them made six or seven years ago, during the first dot-com boom. If one of them buys Facebook for $ 2 billion, this will be clear evidence of the inflation of the second dot-com bubble.
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The British social network Bebo is rumored to have received offers to buy from Viacom, Yahoo and British Telecom corporations. It is said that the volume of the transaction may be about $ 1 billion.
A similar “hype” rises around other Web 2.0 generation sites. For example, an expert assessment of the Digg site was recently published at the level of $ 200 million. And this is despite the fact that the site earns on advertising just a few million a year . YouTube's valuation is approaching $ 1 billion , although the site does not bring its owners anything but losses.
About the same hype was around the web portals in the late 90s, when the first dot-com boom began. Portals were bought for billions of dollars, and after a couple of years they were often closed or given away for nothing.
Naturally, the success of News Corp. did not go unnoticed for the whole market. Competitors media companies enviously look at the "ugly duckling" and think how to create something similar. They have already begun to look closely to similar social networks, such as Facebook and Bebo . Those, in turn, raised the assessment of their own assets to unrealistic heights, writes CNNMoney .
It is rumored that the social network Facebook is also looking for a buyer and recently rejected a purchase offer of $ 750 million. Owners value their business at $ 2 billion, which is almost three times more than the amount paid a year ago for Myspace. But Facebook attendance is several times lower.
It is possible that medical companies such as Walt Disney, Viacom and Time Warner may repeat the mistakes that many of them made six or seven years ago, during the first dot-com boom. If one of them buys Facebook for $ 2 billion, this will be clear evidence of the inflation of the second dot-com bubble.
')
The British social network Bebo is rumored to have received offers to buy from Viacom, Yahoo and British Telecom corporations. It is said that the volume of the transaction may be about $ 1 billion.
A similar “hype” rises around other Web 2.0 generation sites. For example, an expert assessment of the Digg site was recently published at the level of $ 200 million. And this is despite the fact that the site earns on advertising just a few million a year . YouTube's valuation is approaching $ 1 billion , although the site does not bring its owners anything but losses.
About the same hype was around the web portals in the late 90s, when the first dot-com boom began. Portals were bought for billions of dollars, and after a couple of years they were often closed or given away for nothing.
Source: https://habr.com/ru/post/4301/
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