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As expected, a cursory review of recently read on ClickZ.com
GoFish Launches Branded dating show
ClickZ.com
By kate kaye
GoFish launches the first (?) Interactive reality show.
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Sponsor of America's Dream Date - Jet Set energy drink. The project is at the stage of casting. Each person sends a short video introducing his / her beauty and talent. After that, users vote, including voting exclude non-liked participants from the project.
In September, there will be 20 people (10 boys and 10 girls). From this point on, their task is to send videos about themselves in unlimited quantities and promote their videos not only on GoFish, but also on the rest of the Internet: in their own and others' blogs, on Youtube, creating accounts in social networks and sending videos via email. GoFish gets free, almost viral, PR in return. Moreover, things are not going so well: according to Alexa, youtube ranks 16th on the planet in terms of traffic, GoFish is only at 8,662 positions.
The winners will fly to Paris. 2 m 3 places - in Las Vegas.
Souse
Social Networking For The Over-50 Crowd
ClickZ.com
By enid burns
Social network for those over 50
The founder of monster.com, Jeff Taylor, believes that after 50 and life has just begun. He launches Eons.com social network for retiring baby boomers. The main guides of community development: finance, well-being and love. Taylor believes that it is necessary to choose the 10 most popular interests of future retirees and build a network society on the coincidence of these interests, and most importantly on their practical implementation. For example, everyone who wants to move to Miami after retirement will become friends. To this they will strive together.
Advertisers will be just those who help to realize these dreams of socially prosperous American old men. The possibility of such a point and error-free focusing has already attracted the monsters Verizon, Hyatt, Liberty Mutual, Harras Entertainment (casino and resort) as partners and advertisers.
It is assumed that the main form of advertising in this community will become a narrowly focused contextual placement, but standard banner platforms are also offered.
In addition, Eons.com is going to collect the most complete database of obituaries :) They believe that since American retirees travel a lot and often change their place of residence, placing obituaries in local print media is useless, but Eons.com is great for this.
Souse
Blog Advertising: A Quick Tutorial
ClickZ.com
By mark kingdon
In his column, Kingdon admires the blogosphere as the most promising new media for brand promotion. Another illustration of what is now only about branding blogs and say marketers. I will not describe the article in detail, Kingdom repeats well-known, but the right things:
- The blogosphere is the dream of anyone who wants to target their messages correctly, you just need to carefully choose the communities, the trend setters within these communities and the interests
- It’s not clever to use standard banners in blogs, you need to strategically brand content
- if someone else does not have a blog strategy, it's time to start
Souse
GoFish Launches Branded dating show
ClickZ.com
By kate kaye
GoFish launches the first (?) Interactive reality show.
')
Sponsor of America's Dream Date - Jet Set energy drink. The project is at the stage of casting. Each person sends a short video introducing his / her beauty and talent. After that, users vote, including voting exclude non-liked participants from the project.
In September, there will be 20 people (10 boys and 10 girls). From this point on, their task is to send videos about themselves in unlimited quantities and promote their videos not only on GoFish, but also on the rest of the Internet: in their own and others' blogs, on Youtube, creating accounts in social networks and sending videos via email. GoFish gets free, almost viral, PR in return. Moreover, things are not going so well: according to Alexa, youtube ranks 16th on the planet in terms of traffic, GoFish is only at 8,662 positions.
The winners will fly to Paris. 2 m 3 places - in Las Vegas.
Souse
Social Networking For The Over-50 Crowd
ClickZ.com
By enid burns
Social network for those over 50
The founder of monster.com, Jeff Taylor, believes that after 50 and life has just begun. He launches Eons.com social network for retiring baby boomers. The main guides of community development: finance, well-being and love. Taylor believes that it is necessary to choose the 10 most popular interests of future retirees and build a network society on the coincidence of these interests, and most importantly on their practical implementation. For example, everyone who wants to move to Miami after retirement will become friends. To this they will strive together.
Advertisers will be just those who help to realize these dreams of socially prosperous American old men. The possibility of such a point and error-free focusing has already attracted the monsters Verizon, Hyatt, Liberty Mutual, Harras Entertainment (casino and resort) as partners and advertisers.
It is assumed that the main form of advertising in this community will become a narrowly focused contextual placement, but standard banner platforms are also offered.
In addition, Eons.com is going to collect the most complete database of obituaries :) They believe that since American retirees travel a lot and often change their place of residence, placing obituaries in local print media is useless, but Eons.com is great for this.
Souse
Blog Advertising: A Quick Tutorial
ClickZ.com
By mark kingdon
In his column, Kingdon admires the blogosphere as the most promising new media for brand promotion. Another illustration of what is now only about branding blogs and say marketers. I will not describe the article in detail, Kingdom repeats well-known, but the right things:
- The blogosphere is the dream of anyone who wants to target their messages correctly, you just need to carefully choose the communities, the trend setters within these communities and the interests
- It’s not clever to use standard banners in blogs, you need to strategically brand content
- if someone else does not have a blog strategy, it's time to start
Souse
Source: https://habr.com/ru/post/43/
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