"Corbina" presented a new video project for IPTV
Corbina Telecom has introduced a series of short films, which are created specifically for the Internet and will be broadcast on the Corbina.TV website. The company focuses on: Corbina.TV not only retransmit the available channels, but also creates its own video content.
The project “New Cinema on the Internet”, which was presented yesterday in the “Club on Brest”, includes four films. Famous writers, actors, directors worked on them. These films: “Everything is possible” - a comedic mini-series about the relationship of two managers, “Motyl” - a mini-series about the misfortunes of the weirdo and the marginal, nicknamed Moth, “Khstoria” - a film about women's loneliness, “Internet Film” - a collection of humorous skateboards -show.
“The Internet is an ideal media environment for getting video on demand,” says Alexander Malis, senior vice president of Corbina Telecom, “every day, users of our network only download3-4 thousand full-length films. Everything suggests that the Internet needs professional films, tailored to the specifics of this signal delivery environment. ”
')
The interest of advertisers to the product, according to the company, will determine unlimited opportunities for highly segmented promotion of brands whose advertising is prohibited on regular on-air TV. This refers to the advertising of alcohol and tobacco products.
"MTU-Intel" is also developing the content direction of interactive television "STREAM TV" . “For example, in September, a new, round-the-clock home-produced channel, Usadba, will be put into commercial operation, telling about country life,” said Merab Gabunia, deputy general director and program director, MTU-Intel. “We do not plan to shoot feature films, even short ones, because this is still a slightly different type of business than television.”
“The Corbina project is a rather interesting undertaking,” said Merab. - It says that other operators are concerned about the problem of the original Russian-language content for pay-TV and are taking the first steps towards its production. However, it seems to me that for the time being, this particular initiative is not considered a serious business line. Most likely, we are talking about an additional means of attracting subscribers to the company's main business - Internet access, especially as this operator does not yet provide pay TV services. ”
The project “New Cinema on the Internet”, which was presented yesterday in the “Club on Brest”, includes four films. Famous writers, actors, directors worked on them. These films: “Everything is possible” - a comedic mini-series about the relationship of two managers, “Motyl” - a mini-series about the misfortunes of the weirdo and the marginal, nicknamed Moth, “Khstoria” - a film about women's loneliness, “Internet Film” - a collection of humorous skateboards -show.
“The Internet is an ideal media environment for getting video on demand,” says Alexander Malis, senior vice president of Corbina Telecom, “every day, users of our network only download
')
The interest of advertisers to the product, according to the company, will determine unlimited opportunities for highly segmented promotion of brands whose advertising is prohibited on regular on-air TV. This refers to the advertising of alcohol and tobacco products.
"MTU-Intel" is also developing the content direction of interactive television "STREAM TV" . “For example, in September, a new, round-the-clock home-produced channel, Usadba, will be put into commercial operation, telling about country life,” said Merab Gabunia, deputy general director and program director, MTU-Intel. “We do not plan to shoot feature films, even short ones, because this is still a slightly different type of business than television.”
“The Corbina project is a rather interesting undertaking,” said Merab. - It says that other operators are concerned about the problem of the original Russian-language content for pay-TV and are taking the first steps towards its production. However, it seems to me that for the time being, this particular initiative is not considered a serious business line. Most likely, we are talking about an additional means of attracting subscribers to the company's main business - Internet access, especially as this operator does not yet provide pay TV services. ”
Source: https://habr.com/ru/post/4299/
All Articles