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Winamp is back - discussing whether he has a chance in the era of streaming services

Radionomy plans to release a new version of Winamp after a five-year hiatus. The player should become an aggregator of streaming services, podcasts and audiobooks.

We are discussing what prospects are waiting for him.


Photo by Jarle Refsnes / CC
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Winamp return


The latest update (if you do not consider version 5.8 ) was released in 2013. But recently the company Radionomy - in 2014 bought out Winamp from AOL - announced Winamp 6.

It should be a universal platform for listening to music. In addition to tracks on the computer, users can listen to Internet radio, streaming services, podcasts or audiobooks. In this case, Winamp 6 will be available on both Android and iOS devices.

Radionomy CEO Alexandre Saboundjian says that Winamp is the ideal basis for building a unified audio service. The program still has a lot of fans: 100 million people use the player every month.

Does Winamp have a chance?


The popularity of the product can play into the hands of the "restart". With high probability, many of those who have ever used the player will at least try the new version.

In the case of mobile platforms, there is another factor that will help Winamp 6 to “shoot”. The market for audio applications for iOS and Android is fragmented. It does not yet have an aggregator that allows you to listen to music (and not only) from a large number of different sources. Sabundzhan believes that Winamp can solve this problem.

The users themselves, judging by the comments on social networks and on thematic sites, were delighted to hear about the release of the new version of the application. However, some people still have doubts about the expediency of restarting the product, albeit in a different format.

Part of the skepticism is connected with the idea to combine several streaming services on the same site. According to TechCrunch, the same Apple Music and Spotify may refuse to cooperate with Winamp, because they do not want to share the audience with competitors.

If, however, an agreement with large streaming services still happens, then the developers will face another problem. The main trump cards Winamp considered a sense of nostalgia and skins. And the application can change a lot when developers start adapting it to modern market requirements.

Too many competitors


Another reason why the success of Winamp 6 looks unlikely is the large number of competitors. We are talking about the same streaming platforms - Spotify, Apple Music, Deezer, Tidal (about which we made a separate post ) and others. More recently, the number of Spotify subscribers reached 83 million. At Apple Music, this figure exceeds 50 million .

It is believed that people will not trade their usual services for an aggregator acting as an intermediary. And to occupy a niche of a full-fledged streaming platform from Winamp is unlikely to succeed. The market section has already been completed, and it can be difficult for a newcomer to drive in (albeit with a large user base). Even a giant like Google has problems with its YouTube Music service.


Photo Wikimeedia / CC

But even if we forget about the existence of streaming platforms and switch attention to classical music players, then everything is ambiguous. While Winamp was "absent," other applications evolved, lured away the audience. Here are just some of them:


Instead of conclusion


Details about the upcoming release of Winamp is not so much. It is not even known whether the old slogan “ It really whips the llama's ass ” will remain . Therefore, it is difficult to understand what to expect from Winamp 6.

Engadget writes , if Radionomy can negotiate with streaming platforms and make a truly universal service, users will get a convenient application, which has no analogues yet. Otherwise, it will be just a new version of the player, which will delight fans of Winamp.



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Source: https://habr.com/ru/post/427993/


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