Steve Jobs was sitting in his office and playing Spider Solitaire on his computer. He was almost done when a limp marketing director ran into his office without knocking:
- Steve! I understood the reason for the failure of the iPhone in Russia!
Steve sat back in his chair and looked at the marketer with interest.
- What, normal GPS should be introduced, yes?
- Not.
- The price is high?
- Not.
- We did not make a normal camera?
- Not.
- What then?
- Uh ... In general, we did not make a flashlight.
Steve Jobs looked at the interlocutor with a look full of undisguised bewilderment.
- What? He asked.
“You see, sir ...” began the marketer, “I analyzed the most popular brands and phone models in Russia.” All phones from this list had a flash on the camera that works as a flashlight. So, it turns out in Russia to such an extent poor urban lighting that telephones are often used to light up the road at night. So often that sometimes it is a decisive factor when choosing ... Here, and our iPhone is very inconvenient to do it ...
Steve Jobs hung up for a while.
“So you mean to say ...” he said quietly after a minute, “that GPS, the price and the camera are not good at all?”
- Yes, sir.
- I do not understand these Russians! - muttered the head of Apple, - And what, they can not shine with the usual backlight of the iPhone?
“They may, sir, but there is one moment ...”
- What else is the moment?
- Uh ... I definitely didn’t find out where it came from, but you know ... For some reason, in Russia it’s considered a very bad omen to light your way on a dark street ...