Referral for business applications | DentalTap architecture

In general, it works. For example, Dropbox even has an anti-referral in the form of a suggestion for “avid sociopaths without friends” to increase storage. In business applications, everything is usually worse with the involvement of users through friends, but we tried and it works.

Do Dropbox

Immediately I will warn you that everything outside the brackets is taken from the site of the respected company. Dropbox has a double-sided referral — this is when you and your friend get 500/250 megabytes in storage, and indeed, they have come up with a story in which you can get 10 gigabytes for installing a dropbox in a virtual machine. The latter does not apply to incentives for invitations, but is very logical for the segment of users who do not really like communication.

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The Dropbox referral program is not focused on business accounts, for example, you cannot get additional disk space there by invitation from an account as part of a free workgroup.

Mechanics

The referral program (not affiliate speech) works in the only case when the degree of satisfaction with the use of your product by the user exceeds expectations.



In the mechanics of invitations there are two components - emotional and social. Can we manage these things? No, emotions lie beyond the product’s boundaries and it is possible for you to succeed in increasing the degree of interest through viral campaigns. Here's how it motivates you to participate in your Dropbox referral - “There are many ways to entice people to use Dropbox, one of the main things, by the way, is that Dropbox is very cool.”



If we talk about the social component, then for business applications the environment is much clearer for developers and this is the user's professional environment - colleagues, communities, and parties.



In the business segment of applications it is worth playing references when you create solutions for soho business and doctors are just such a category. A doctor can work in clinics, conduct private practice in parallel and teach students and in all scenarios he needs automation and he is surrounded by colleagues.



In general, the involvement of third-party users in working with your application is already good and by default tells about your product. A good example of engaging the 1C Bitrix ecosystem with their Bitrix24 , extranet and corporate instant messenger or portal.

Like in DentalTap

We at DentalTap have implemented email invitations. The owner of the subscription may invite colleagues from the clinic, visiting specialists, and friends to it. When registering, a new user gets access to the referee's subscription and a separate tenant is created for him, in which he can conduct his practice. The owner, after an invitation, may close access to his tenant or adjust access rights to colleagues.







At the entrance to the service referral can enter the guest or own subscription. As for the buns, the referee, we replenish the balance by $ 50 after payment, and the referral receives a freemium subscription to the service. To summarize, we:

• Implemented the mechanism of creating additional tenant by referral link
• Referee bonus was made equal to the cost of attracting the user and it is about $ 50
• The referral gets a cool product, and we are 15% of the customer base and deliberately do not want to save on attracting through the channel.

Video review from the user? Fine!



Dental Cloud blog