How to connect to Beeline?

Today, having caught fire with the desire to download one file with Letitbit, I came across a funny advertising frame.
Indeed, what could be easier than to go through the children's game “labyrinth” and voila, the courier is already racing with Simka!
It seems that Beeline decided to go further than annoying simok hands at the subway.
I wonder how many subscribers will lead on such a marketing ploy?