Apparently, the
negotiations of Yandex with Gazprom-media and other rightholders gave the result. Search engines are forced to submit. In Russia, they will develop new amendments to the legislation, according to which search engines will be obliged to remove pirated links from
pre-trial issuance
at the request of copyright holders, Vedomosti
reports .
Other norms of the bill are still unknown. There is a possibility that search engines will oblige to show sites with legal content in a priority order, and for refusing to delete links to sites with pirated content they will be fined.
Such amendments to the legislation were proposed before, and then “Yandex” sharply criticized them, but after the recent
conflict with Gazprom-media, it seems that the initiative has passed into the hands of the right holders.
Recall that negotiations on this issue began in the government
began on September 19, 2018 with the participation of employees of Yandex, Google, Mail.ru Group, Gazprom Media, the National Media Group (NMG), Roskomnadzor and a representative of the Association of Film and Television Producers (APCiT).
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Copyright holders have long demanded that Yandex and other search companies introduce an effective mechanism for quickly removing any pirated links. Right holders believe that Yandex brings pirate sites up to 80% of traffic. In the spring, the right holders suggested to Yandex that they sign a memorandum on the voluntary removal of links. Yandex did not do this. Now, Yandex has agreed to sign a memorandum, and the requirements will additionally be issued in the form of a law.
According to the American Digital Millennium Copyright Act (DMCA), media companies send complaints directly to Google and other Internet companies via a special online form, and they quickly remove pirated links from the search results and other content from their hosting. Unlike American practice, in Russia market participants hoped to do without creating a special law, but only by self-regulation and voluntary commitments of market participants. But it did not work out.
Commercial Director of Yandex Leonid Savkov said during the round table that the company is ready to be the first to sign a memorandum on the voluntary removal of links, but the relationship between search engines and rightholders must be regulated by law.
The rightholders stated that it was important for them that Yandex should sign a memorandum, regardless of other market participants. While the text is being finalized: out of 15 points of the memorandum, 8 remain, but the final version is not approved.